ABOUT THE BRAND - Fossil watch company has gone through a multitude of changes and has evolved significantly since it was first founded in 1984 by Tom Kartsotis, based in Richardson, Texas. In just three decades the brand has expanded remarkably but first began creating its own Fossil brand watches. During 1989 Fossil was making a name for itself within the designer watch industry. It launched the famous tin box packaging inspired by 1950s American graphics. In 1990 Fossil attended its first Basel Fair tradeshow event in Switzerland before venturing into women’s leather goods manufacture in 1992. Three years later its first outlet store was opening. By this time the brand had already extended into men’s leather accessories and a sunglasses range.