Say see ya later to yellow tones with Fudge Clean Blonde Violet Toning Shampoo. This violet shampoo brightens coloured and natural blonde hair, leaving it lighter, whiter and without dull or brassy tones. Fudge Clean Blonde Violet Toning Shampoo uses it's purple pigments to eliminate yellow tones, leaving your hair looking blonder than blonde. It also features keratin, which boosts your hair's strength and delivers repairs right down deep inside the hair fibre for long lasting results, and hydrating guarana to keep your hair soft and hydrated. Lather into your hair and rinse clean.