Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning Shampoo. This purple-pigmented shampoo is the exact opposite on the colour spectrum of those pesky yellow undertones which can make blondes brassy, and works to neutralise the tone of hair to give it a cool, ashy blonde tint. Formulated with hydrating guarana to nourish locks which have been compromised by bleaching, it leaves the hair beautifully clean and touchably soft. Please note: this shampoo is more pigmented than other purple or silver shampoos on the market, and there is a possibility that overuse or leaving the product on hair for too long may cause unwanted purple pigment to remain on the hair. Also available in 50ml travel size. Directions For UseIdeal for use once a week to remove yellow tones. 1. Apply to wet hair, lather evenly throughout the hair and ensure hands are rinsed to reduce staining2. Leave on for 2-3 minutes, for thicker hair, or hair with brassier tones, leave on for up to 5 minutes 3. Rinse thoroughly3. Finish with your regular conditionerPlease note, if left on for too long, this conditioner can leave bleached hair with a purple tone. More frequent use can also dry the hair out.