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Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml
Fudge - Clean Blonde Violet Toning Shampoo - 250 ml

Fudge - Clean Blonde Violet Toning Shampoo - 250 ml

$11.28

(3,474 reviews)

The Violet Toning Shampoo Clean Blonde from Fudge is especially suitable for blonde or bleached hair. It successfully neutralises unwanted yellow and copper tones. At the same time, the hair is moisturised and smoothed. A combination of organic proteins protects against harmful environmental influences such as UV radiation. This best-selling shampoo uses the same formulation of ingredients as the previous product. The Violet Toning Shampoo Clean Blonde from Fudge was developed on the basis of FragranceFuse technology. This results in the hair being surrounded by a wonderful fragrance that lasts all day long. It cleanses the hair of dirt and oil and can be used on light-coloured natural hair as well as bleached or dyed hair.Violet Toning Shampoo Clean Blonde from Fudge for more beautiful and lighter hair in salon quality With low levels of pastel violet pigments and proteins, Clean Blonde Toning Shampoo removes unwanted copper tones that build up in blonde hair over time. The hair also receives additional care and support from moisturising guarana. To use, apply Fudge's Violet Toning Shampoo to wet hair and scalp and lather evenly. The shampoo must then be left to work for at least three to five minutes before rinsing thoroughly.

The Violet Toning Shampoo Clean Blonde from Fudge is especially suitable for blonde or bleached hair. It successfully neutralises unwanted yellow and copper tones. At the same time, the hair is moisturised and smoothed. A combination of organic proteins protects against harmful environmental influences such as UV radiation. This best-selling shampoo uses the same formulation of ingredients as the previous product. The Violet Toning Shampoo Clean Blonde from Fudge was developed on the basis of FragranceFuse technology. This results in the hair being surrounded by a wonderful fragrance that lasts all day long. It cleanses the hair of dirt and oil and can be used on light-coloured natural hair as well as bleached or dyed hair.Violet Toning Shampoo Clean Blonde from Fudge for more beautiful and lighter hair in salon quality With low levels of pastel violet pigments and proteins, Clean Blonde Toning Shampoo removes unwanted copper tones that build up in blonde hair over time. The hair also receives additional care and support from moisturising guarana. To use, apply Fudge's Violet Toning Shampoo to wet hair and scalp and lather evenly. The shampoo must then be left to work for at least three to five minutes before rinsing thoroughly.

Fudge - Clean Blonde Violet Toning Shampoo - 250 ml

(3,474 reviews)

The Violet Toning Shampoo Clean Blonde from Fudge is especially suitable for blonde or bleached hair. It successfully neutralises unwanted yellow and copper tones. At the same time, the hair is moisturised and smoothed. A combination of organic proteins protects against harmful environmental influences such as UV radiation. This best-selling shampoo uses the same formulation of ingredients as the previous product. The Violet Toning Shampoo Clean Blonde from Fudge was developed on the basis of FragranceFuse technology. This results in the hair being surrounded by a wonderful fragrance that lasts all day long. It cleanses the hair of dirt and oil and can be used on light-coloured natural hair as well as bleached or dyed hair.Violet Toning Shampoo Clean Blonde from Fudge for more beautiful and lighter hair in salon quality With low levels of pastel violet pigments and proteins, Clean Blonde Toning Shampoo removes unwanted copper tones that build up in blonde hair over time. The hair also receives additional care and support from moisturising guarana. To use, apply Fudge's Violet Toning Shampoo to wet hair and scalp and lather evenly. The shampoo must then be left to work for at least three to five minutes before rinsing thoroughly.

The Violet Toning Shampoo Clean Blonde from Fudge is especially suitable for blonde or bleached hair. It successfully neutralises unwanted yellow and copper tones. At the same time, the hair is moisturised and smoothed. A combination of organic proteins protects against harmful environmental influences such as UV radiation. This best-selling shampoo uses the same formulation of ingredients as the previous product. The Violet Toning Shampoo Clean Blonde from Fudge was developed on the basis of FragranceFuse technology. This results in the hair being surrounded by a wonderful fragrance that lasts all day long. It cleanses the hair of dirt and oil and can be used on light-coloured natural hair as well as bleached or dyed hair.Violet Toning Shampoo Clean Blonde from Fudge for more beautiful and lighter hair in salon quality With low levels of pastel violet pigments and proteins, Clean Blonde Toning Shampoo removes unwanted copper tones that build up in blonde hair over time. The hair also receives additional care and support from moisturising guarana. To use, apply Fudge's Violet Toning Shampoo to wet hair and scalp and lather evenly. The shampoo must then be left to work for at least three to five minutes before rinsing thoroughly.

$11.28 - $36.00

in 35 offers

The lowest price for Fudge - Clean Blonde Violet Toning Shampoo - 250 ml right now is $11.28 at Perfumes Club AU, compared across 27 retailers.

The all-time low was $9.99 on 20 Mar 2026 — today's price is 13% above the lowest ever. That's a little above the best price we've seen.

Prices last updated 9 June 2026.

Size:

50 ml
300 ml
1000 ml

Price comparison

Price data powered by pricesAPI.io

Last updated at 09/06/2026 12:20:24

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Perfumes Club AU

$11.28

Fudge Professional Clean Blonde violet toning shampoo 250 ml

Delivery $29.99

biuky.com

$11.58

Fudge Professional Clean Blonde Violet Toning Shampoo 250 ml

Delivery $18.99

Chemist Warehouse

$11.99

Fudge Professional Clean Blonde Purple Toning Shampoo 250ml

Delivery between Wed – Thu $9.99

Coles Supermarkets

$12.00

Fudge Professional Clean Blonde Violet Purple Toning Shampoo | 250ml

Delivery between Wed – Sun on orders of $50+

Carethy.au

$12.02

Fudge Professional Clean Blonde Violet Toning Shampoo 250 ml

Delivery $18.99

My Haircare & Beauty

$14.82

Fudge Clean Blonde Violet Toning Shampoo 250ml

Delivery between Thu – Mon $0

Alumer Beauty

$16.00

Fudge Clean Blonde Violet Toning Shampoo 250ml

Delivery $8.95

idivia

$17.10

Fudge Professional Clean Blonde Violet-Toning Shampoo 250ml

Delivery $7.47

eBay.com.au

$18.95

Fudge Clean Blonde Original Violet - Toning Shampoo 250ml

Delivery $11

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Hairdresser Direct

$19.94

Fudge Clean Blonde Violet Toning Shampoo 250ml - HairDresser direct

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

18 October 2021ashley anastasia.c

originally posted on influenster.com

Fantastic product but easily stains everything from your hands to the bath tub so I advise to use with caution, wear gloves and thoroughly clean your tub and the bottles down after use. I have been using Fudge Clean Blonde regularly now for about four years since I took the plunge to become a bleach blonde. Whilst forever trying to chase that icy white hair vibe, this Fudge shampoo and the conditioner gives it a helping hand. It is a highly pigmented violet shampoo which doesn’t need to be left on the hair for very long (I usually leave mine on for 3 minutes once a week) unless you are looking for that grey-purple hue (I then suggest leaving it on for up to 10 minute … 10 minutes is the sweet spot for the grey-purple hue). I regularly get compliments for my blonde ... MoreFantastic product but easily stains everything from your hands to the bath tub so I advise to use with caution, wear gloves and thoroughly clean your tub and the bottles down after use. I have been using Fudge Clean Blonde regularly now for about four years since I took the plunge to become a bleach blonde. Whilst forever trying to chase that icy white hair vibe, this Fudge shampoo and the conditioner gives it a helping hand. It is a highly pigmented violet shampoo which doesn’t need to be left on the hair for very long (I usually leave mine on for 3 minutes once a week) unless you are looking for that grey-purple hue (I then suggest leaving it on for up to 10 minute … 10 minutes is the sweet spot for the grey-purple hue). I regularly get compliments for my blonde hair and very often get asked what products I use to get it to that white blonde. This product smells lush and also leaves the hair smelling lovely and soft (if used witch the purple conditioner) Overall, I highly recommend this product to my bleached blonde and natural blonde babes to knock out the brass and keep that hair icy white.

10 July 2020louise.h

originally posted on influenster.com

This shampoo is great for removing yellow tones in blonde hair. It says it instantly knocks out brassy tones and has opti-plex technology to reconstruct bonds after chemical, styling and environmental damage. It weightlessly smooths the cuticle for smoother, softer hair. I lathered it up on my hair, although I didn’t notice much ‘lather’ tbh, and then left it on for the instructed 5 minutes before rinsing it out. I used gloves, as it says on the bottle to use gloves if possible as staining may occur. The purple got all over my bath and walls! So watch out for that if you are using purple shampoo but it washed off ok though (not sure about the drops I got on my T-shirt though 😳). My hair has definitely lost its yellow tinge brassiness! The blonde is much brighter! ... MoreThis shampoo is great for removing yellow tones in blonde hair. It says it instantly knocks out brassy tones and has opti-plex technology to reconstruct bonds after chemical, styling and environmental damage. It weightlessly smooths the cuticle for smoother, softer hair. I lathered it up on my hair, although I didn’t notice much ‘lather’ tbh, and then left it on for the instructed 5 minutes before rinsing it out. I used gloves, as it says on the bottle to use gloves if possible as staining may occur. The purple got all over my bath and walls! So watch out for that if you are using purple shampoo but it washed off ok though (not sure about the drops I got on my T-shirt though 😳). My hair has definitely lost its yellow tinge brassiness! The blonde is much brighter! My hair feels smooth and soft. And it smells lovely too! Some people have said to leave it on for longer than the recommended 5 minutes for a more silvery grey colour! I may try this out next time, see what happens! Photo 3 is a recent photo of my hair, just after washing, and Photo 2 is a photo from this afternoon after using the fudge shampoo. I do have a slight link to my hair in the 3rd photo as I left it to dry naturally, whereas I used my hairdryer this morning (no straighteners).

24 June 2022penny.g

originally posted on influenster.com

I bought this based on brand name and reviews - I have used it now around 3 years and never tried another purple shampoo as I’ve been happy with the results. I wear clothes as it does stain your hands! I mix it with my normal shampoo do it brightens my hair and doesn’t turn it too ashy. You can use more or less of the product depending on the result your looking for. #hair #haircare #blonde #purpleshampoo #longhair #goodhairday

Specification

Product Dimensions8.5 X 2.9 X 0.1 inches

Price comparison

Updated about 14 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Perfumes Club AU

$11.28

Fudge Professional Clean Blonde violet toning shampoo 250 ml

Delivery $29.99

biuky.com

$11.58

Fudge Professional Clean Blonde Violet Toning Shampoo 250 ml

Delivery $18.99

Chemist Warehouse

$11.99

Fudge Professional Clean Blonde Purple Toning Shampoo 250ml

Delivery between Wed – Thu $9.99

Coles Supermarkets

$12.00

Fudge Professional Clean Blonde Violet Purple Toning Shampoo | 250ml

Delivery between Wed – Sun on orders of $50+

Carethy.au

$12.02

Fudge Professional Clean Blonde Violet Toning Shampoo 250 ml

Delivery $18.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

18 October 2021

Fantastic product but easily stains everything from your hands to the bath tub so I advise to use with caution, wear gloves and thoroughly clean your tub and the bottles down after use. I have been using Fudge Clean Blonde regularly now for about four years since I took the plunge to become a bleach blonde. Whilst forever trying to chase that icy white hair vibe, this Fudge shampoo and the conditioner gives it a helping hand. It is a highly pigmented violet shampoo which doesn’t need to be left on the hair for very long (I usually leave mine on for 3 minutes once a week) unless you are looking for that grey-purple hue (I then suggest leaving it on for up to 10 minute … 10 minutes is the sweet spot for the grey-purple hue). I regularly get compliments for my blonde ... MoreFantastic product but easily stains everything from your hands to the bath tub so I advise to use with caution, wear gloves and thoroughly clean your tub and the bottles down after use. I have been using Fudge Clean Blonde regularly now for about four years since I took the plunge to become a bleach blonde. Whilst forever trying to chase that icy white hair vibe, this Fudge shampoo and the conditioner gives it a helping hand. It is a highly pigmented violet shampoo which doesn’t need to be left on the hair for very long (I usually leave mine on for 3 minutes once a week) unless you are looking for that grey-purple hue (I then suggest leaving it on for up to 10 minute … 10 minutes is the sweet spot for the grey-purple hue). I regularly get compliments for my blonde hair and very often get asked what products I use to get it to that white blonde. This product smells lush and also leaves the hair smelling lovely and soft (if used witch the purple conditioner) Overall, I highly recommend this product to my bleached blonde and natural blonde babes to knock out the brass and keep that hair icy white.

ashley anastasia.c originally posted on influenster.com
10 July 2020

This shampoo is great for removing yellow tones in blonde hair. It says it instantly knocks out brassy tones and has opti-plex technology to reconstruct bonds after chemical, styling and environmental damage. It weightlessly smooths the cuticle for smoother, softer hair. I lathered it up on my hair, although I didn’t notice much ‘lather’ tbh, and then left it on for the instructed 5 minutes before rinsing it out. I used gloves, as it says on the bottle to use gloves if possible as staining may occur. The purple got all over my bath and walls! So watch out for that if you are using purple shampoo but it washed off ok though (not sure about the drops I got on my T-shirt though 😳). My hair has definitely lost its yellow tinge brassiness! The blonde is much brighter! ... MoreThis shampoo is great for removing yellow tones in blonde hair. It says it instantly knocks out brassy tones and has opti-plex technology to reconstruct bonds after chemical, styling and environmental damage. It weightlessly smooths the cuticle for smoother, softer hair. I lathered it up on my hair, although I didn’t notice much ‘lather’ tbh, and then left it on for the instructed 5 minutes before rinsing it out. I used gloves, as it says on the bottle to use gloves if possible as staining may occur. The purple got all over my bath and walls! So watch out for that if you are using purple shampoo but it washed off ok though (not sure about the drops I got on my T-shirt though 😳). My hair has definitely lost its yellow tinge brassiness! The blonde is much brighter! My hair feels smooth and soft. And it smells lovely too! Some people have said to leave it on for longer than the recommended 5 minutes for a more silvery grey colour! I may try this out next time, see what happens! Photo 3 is a recent photo of my hair, just after washing, and Photo 2 is a photo from this afternoon after using the fudge shampoo. I do have a slight link to my hair in the 3rd photo as I left it to dry naturally, whereas I used my hairdryer this morning (no straighteners).

louise.h originally posted on influenster.com
24 June 2022

I bought this based on brand name and reviews - I have used it now around 3 years and never tried another purple shampoo as I’ve been happy with the results. I wear clothes as it does stain your hands! I mix it with my normal shampoo do it brightens my hair and doesn’t turn it too ashy. You can use more or less of the product depending on the result your looking for. #hair #haircare #blonde #purpleshampoo #longhair #goodhairday

penny.g originally posted on influenster.com
Best purple shampoo
4 March 2023

This is a brilliant purple shampoo. It cuts through the brassiness extremely well. The only downside is it's MESSY (like most purple shampoos though). I recommend using gloves to avoid getting your hands stained, and it does stain the shower curtain if you have one. A little goes a long way and it's just brilliant. Can be a little drying, but nothing a conditioner couldn't remedy.

Ellie originally posted on lookfantastic.com
Fudge Clean Blonde Purple Shampoo
30 May 2021

The smell.of this shampoo is amazing. The size of the 250ml one as well is quite generous, so though it's a bit pricier pricier other well known purple shampoos, it will last me a lot longer so not much difference in the end, and has better results. Also I find the cheaper brands to be quite drying to your hair, something bleached blonde people like myself definitely do not need. This leaves hair, soft, easy to manage and style and am really impressed with toning results from it. Did stain my nails slightly for like half a day, so maybe would say use gloves. Will be a regular purchase for me now and I'll be recommending this to friends.

Michaela m. originally posted on lookfantastic.com
Fudge Clean Blonde Violet Toning Shampoo 250ml
28 November 2021

Smells amazing. Helps when your roots become slightly yellowing or before next hair appointment. Helps brighten blonde and leaves it vibrant. However beware leaving this product on too long will send your hair violet - grey colour . My hair is very porous so have to put on wash straight off. It leaves hair soft too it’s not drying. Lasts a long time as don’t need to use much product.Would highly recommend as a treatment every couple of weeks to keep brightness of blonde.Love this

Natalie C originally posted on justmylook.com
Fudge Cool Brunette Blue-Toning Shampoo 250ml
22 November 2020

I have dyed dark brown shoulder length hair. I have used Fudge purple toning shampoo in the past, which has worked reasonably well. I decided to try Fudge Blue toning shampoo after researching blue toner.I have used Fudge Blue toning shampoo for my last 3 toning washes I use every other hair wash, using my normal colour shampoo conditioner at other times. I decided to try the 50ml sample size of blue shampoo to try before committing to a full 250ml sized bottle.I have found the blue shampoo removes the more orange red tones from hair, leaving my hair with more natural brown colouring. I do also use the blue conditioner at the same time I use the toning shampoo.I would definitely recommend wearing gloves I use cheap disposable ones, as this shampoo will stain your ... MoreI have dyed dark brown shoulder length hair. I have used Fudge purple toning shampoo in the past, which has worked reasonably well. I decided to try Fudge Blue toning shampoo after researching blue toner.I have used Fudge Blue toning shampoo for my last 3 toning washes I use every other hair wash, using my normal colour shampoo conditioner at other times. I decided to try the 50ml sample size of blue shampoo to try before committing to a full 250ml sized bottle.I have found the blue shampoo removes the more orange red tones from hair, leaving my hair with more natural brown colouring. I do also use the blue conditioner at the same time I use the toning shampoo.I would definitely recommend wearing gloves I use cheap disposable ones, as this shampoo will stain your nails cuticles. I havent found it stains my white bathroom tiles or the grout. I tend to give my hair a quick first was through, then on the second wash, allow the toner to work for 34 minutes, rinse through and apply the conditioner as normal.I have had no issues with either the shampoo or conditioner leaving my hair in poor condition, or drying my hair out. I am pleased enough with the product, that I have now purchased the full 250ml sized bottle of blue toning shampoo conditioner.

Anonymous originally posted on perfumesoflondon.co.uk
Good daily shampoo
1 June 2021

The product is good to use as a daily shampoo. It leaves the hair feeling much smoother than other purple or regular shampoos. It removes brassy yellow tones from deeply bleached hair perfectly. Although it doesn't work well as a toner used straight after bleaching. The length of my hair were perfect silver shade after one use, unfortunately my freshly bleached roots reminded yellow. However as the product is not advertised as toner I wouldn't expect it to do this kind of job. I am satisfied with the product and I wouldn't recommend it to anybody looking for a good purple shampoo that won't damage your hair. I consider the price a bit too expensive, although I can see my hair looking healthier, therefore I think it's worth it.

Makikooni originally posted on lookfantastic.com
Not as good as some
7 March 2023

This is a quality product and leaves hair feeling great. I just found that it’s not something I would purchase again in the purple shampoo and conditioner ranges. Makes hair feel great but find that it doesn’t get rid of brassyness too much and if left on a little longer then has the blue / purple effect. Great if that’s what you want but I didn’t want purple streaks. Great price and product. Just not for me

Jacqueline originally posted on lookfantastic.com
The best purple shampoo - wont use anything else
26 November 2022

I have tried so many purple shampoos even olaplex and I cant help but feel that they all make your hair feel a little dry to some extent. I dont feel like this with the fudge one and I end up coming back to it time and time again. I dont think you need to use loads to make a difference and the bottle lasts me a while and I have long hair. Its the best one I have used and I think I will stick to this one after trying so many.

Caitlin originally posted on lookfantastic.com

Specification

Product Dimensions8.5 X 2.9 X 0.1 inches

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