Fudge Paintbox Semi-Permanent Hair Colour Gold Coast (75ml) is a creative semi-permanent colour formulated with intense direct pigments which is free from ammonia and peroxide. While adding temporary sunshine yellow colour which lasts between 3 and 30 washes, the dual conditioning system, enriched with Keratin proteins and active moisturising ingredients, cares for and protects your hair, repairing from within and enhancing shine. An infinite palette of bespoke colours can be achieved by intermixing the Paintbox core shades. Cruelty-free. Directions of use: Shampoo hair with Fudge Shampoo and thoroughly towel dry. Wearing gloves, apply your chosen colour evenly to the hair and comb through. Keep colour off the scalp and exposed skin. Process the colour for between 15-30 minutes (average 20 minutes). Rinse hair with lukewarm water until water runs clear. Longevity and intensity of colour will vary, depending on hair type and condition.