Combining purple toning and damage repair in one shampoo. Erase the brassy, yellow tones of blonde hair while repairing damage caused by chemical, styling and environmental damage. With consistent use, colour is restored and brightened, and hair is left feeling stronger and healthier. Repairs damage Tackles unwanted brassy and yellow tonesLeaves hair hydrated and replenishedHow to useApply to wet hair, lather evenly throughout the hair and ensure hands are rinsed to reduce staining. Leave on for 2-3 minutes, for thicker hair, or hair with brassier tones, leave on for up to 5 minutes. Rinse thoroughly. Do not leave to work for longer than suggested. For best results use with Fudge Clean Blonde Damage Rewind Violet Conditioner.