G-SHOCK, a brand known for it’s unrivalled toughness has continued to evolve in durability and functionality since its launch in 1983, a true cultural icon since inception. With such a legacy, G-SHOCK connected with Rich Brian, an esteemed label mate at 88rising, to reinterpret a timepiece of his choice. The watch Brian gravitated towards is the rugged GA-2100. It pulls design and aesthetic queues from other watches within the G-SHOCK lineage and is known for its octagonal bezel and minimalistic design. Brian’s reinterpretation is inspired by a guitar he fell in love with as a young boy in Indonesia. The bold seafoam green base colour is paired with the salmon pink accents, reminiscent of the guitar Brian spent his childhood obsessing over. To complete the design, Brian’s signature adorns the case back, almost as a dedication to his younger-self. In a way, his reinterpretation serves as a reminder of his origins and unrelenting pursuit of artisanship.