Unlike traditional haircolor, Olia uses an exclusive 60% oil blend with natural flower oils to achieve brilliant, radiant color results. The unique non-drip velvet cream formula propels colorants into the hair--without ammonia--with a pleasant sensorial fragrance. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color. Hair is hydrated, silky, and 3x shinier.