Unlike other hard wax products, Air Rise leaves a light/soft finish on hair. Use Air Rise to create a feathered look without spending too much time and effort. Recommended for short, medium and long hair. Unlike other hard wax products, Air Rise leaves a light/soft finish on hair. Use Air Rise to create a feathered look without spending too much time and effort. Air Rise's best feature is its ability to create an "airy or feathered style" giving the look of lightness and softness. Like putting air into the hair. To create an airy or feathered look with a natural bounce, section hair, apply a small amount of product to each and twist in the direction you wish to achieve the desired effect. Remember, over application of this product will result in an undesirable effect.