Introducing the Chronos Max Wide Plate Hair Straightener, the latest hair innovation from ghd. The tool utilises cutting-edge technology to create sleek, shiny results three times as fast.1 Perfect for long, thick and curly hair types, the straightener boasts HD motion-responsive technology that encourages smoother-looking hair in just one stroke4 that lasts up to 24 hours2. Now twice as responsive, the innovative device adjusts to your styling movements to ensure the optimum styling temperature of 185°C is continuously monitored to minimise the risk of heat damage5. The combination of 85% larger close-edge plates7 with advanced technology speeds up the styling process, allowing you to style large sections with enhanced precision. Delivering up to 90% more shine3, 2.5x less flyaways4 and 2x more breakage protection6, the straighteners maximise high-definition styling. 1 Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses 2 Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style 3 Technical test in a lab on brunette hair, measured vs. naturally dried hair 4 Technical test in a lab on frizzy hair, vs naturally dried hair 5 Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a Strength Reduction ). Extreme heat damage is a Strength Reduction of more than 0.005​ 6 Vs competitor styler operating at 235oC 7 Vs ghd gold ghd Chronos Max Wide Plate Hair Straightener White female adult.