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ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White
ghd ghd Platinum Plus Styler 1" - White

ghd ghd Platinum Plus Styler 1" - White

$186.04

(10,189 reviews)

The GHD Platinum Styler is a flat iron in the color white that featuring a predictive technology that are monitor heat to helps ensure even heat across the whole plate to a temperature of 365oF. Designed with a unique wishbone hinge to align the two floating plates that recognizes the thickness of your hair and speed of styling and adjusts the power accordingly, help giving a personalized tailored styling. The versatile rounder barrow helps to create curls, waves and straights. Comes with a heat resistant protective plate guard to cover after usage with a automatics sleep mode that switches off after 30 minutes of non-use.

The GHD Platinum Styler is a flat iron in the color white that featuring a predictive technology that are monitor heat to helps ensure even heat across the whole plate to a temperature of 365oF. Designed with a unique wishbone hinge to align the two floating plates that recognizes the thickness of your hair and speed of styling and adjusts the power accordingly, help giving a personalized tailored styling. The versatile rounder barrow helps to create curls, waves and straights. Comes with a heat resistant protective plate guard to cover after usage with a automatics sleep mode that switches off after 30 minutes of non-use.

ghd ghd Platinum Plus Styler 1" - White

(10,189 reviews)

The GHD Platinum Styler is a flat iron in the color white that featuring a predictive technology that are monitor heat to helps ensure even heat across the whole plate to a temperature of 365oF. Designed with a unique wishbone hinge to align the two floating plates that recognizes the thickness of your hair and speed of styling and adjusts the power accordingly, help giving a personalized tailored styling. The versatile rounder barrow helps to create curls, waves and straights. Comes with a heat resistant protective plate guard to cover after usage with a automatics sleep mode that switches off after 30 minutes of non-use.

The GHD Platinum Styler is a flat iron in the color white that featuring a predictive technology that are monitor heat to helps ensure even heat across the whole plate to a temperature of 365oF. Designed with a unique wishbone hinge to align the two floating plates that recognizes the thickness of your hair and speed of styling and adjusts the power accordingly, help giving a personalized tailored styling. The versatile rounder barrow helps to create curls, waves and straights. Comes with a heat resistant protective plate guard to cover after usage with a automatics sleep mode that switches off after 30 minutes of non-use.

$186.04 - $471.00

in 4 offers

The lowest price for ghd ghd Platinum Plus Styler 1" - White right now is $186.04 at Etsy - PETSGANG, compared across 4 retailers.

The all-time low was $82.88 on 4 Mar 2026 — today's price is 124% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 13 Sept 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 13/09/2026 15:17:18

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=etsy.com&sz=64Etsy - PETSGANG

$186.04

ghd platinum white hair straightener

Free delivery

https://www.google.com/s2/favicons?domain=thefinishingtouch.com.au&sz=64thefinishingtouch.com.au

$395.00

GHD Platinum + Styling Iron White

Delivery between 15–25 Sept $14.95

https://www.google.com/s2/favicons?domain=bigapplebuddy.com&sz=64Big Apple Buddy

$441.59

ghd - Platinum Styler 1'' Flat Iron - xlsImpprod15071259

Delivery $91.10

https://www.google.com/s2/favicons?domain=u-buy.com.au&sz=64Ubuy Australia

$471.00

ghd Platinum+ 1 Flat Iron, White

Delivery between 18–22 Sept $41

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Amazing ghd Smart Styler!
20 May 2023Raych21

originally posted on sephora.com

ghd+ 1" Smart Styler with predictive technology was an exceptional experience from beginning, to the end results! I have curly, thick, coarse hair. My hair is long and is always needing to be managed - with heat preferably. The ultra-zone predictive technology was amazing considering the optimum styling temperatures 365° F. I was amazed at the tool the color limited edition, sound on bleep, and light. Also included were heat proof plate guards, so convenient! The straightening was even and worked well. Frizziness was lessened and curling was what I want and expect from a tool. My hair looked thick, shiny, healthy, and not stressed from overheating. This smart Styler was easy to use, smaller width-wise but I can take this everywhere, and still have the results I ... Moreghd+ 1" Smart Styler with predictive technology was an exceptional experience from beginning, to the end results! I have curly, thick, coarse hair. My hair is long and is always needing to be managed - with heat preferably. The ultra-zone predictive technology was amazing considering the optimum styling temperatures 365° F. I was amazed at the tool the color limited edition, sound on bleep, and light. Also included were heat proof plate guards, so convenient! The straightening was even and worked well. Frizziness was lessened and curling was what I want and expect from a tool. My hair looked thick, shiny, healthy, and not stressed from overheating. This smart Styler was easy to use, smaller width-wise but I can take this everywhere, and still have the results I want. This style reaches required temp in 20 seconds so time is on our side with this ghd styler! Alongside the benefits to my hair, this Styler has three safety features. The wishbone hinge and rounded barrel create a snag free easy approach to getting ready, apparently somebody noticed the hurdles we go through to get ready! I can do different styles, waves and curls with this one tool. Although it took two to three passes in my hair for the straightening that I need, the benefits outweigh the drawbacks with this styler.

Do your hair a favor…
21 February 2023Daisymommy

originally posted on sephora.com

To give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It’s usually because I washed my hair the night before and was too tired to blow it out which happens. šŸ˜‚ I used a detangling spray on my damp hair after washing and let it air dry. I slept with my air dried hair up in a loose top knot. For reference, my hair is at about a 2c, is thick stubborn and very prone to frizz. It’s also color treated all over along with balayage highlights. That mess you see is usually the state of my hair before I style it in the morning.I plugged it in and pressed the power button located in the inner portion of the flat iron. The button lit up and made a sound indicating that it is on. The light indicated that it was ready for use ...Ā MoreTo give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It’s usually because I washed my hair the night before and was too tired to blow it out which happens. šŸ˜‚ I used a detangling spray on my damp hair after washing and let it air dry. I slept with my air dried hair up in a loose top knot. For reference, my hair is at about a 2c, is thick stubborn and very prone to frizz. It’s also color treated all over along with balayage highlights. That mess you see is usually the state of my hair before I style it in the morning.I plugged it in and pressed the power button located in the inner portion of the flat iron. The button lit up and made a sound indicating that it is on. The light indicated that it was ready for use instantly which was a surprise to me. This styling tool seemed very ergonomically designed and felt good around my hand, causing me not to strain my wrists which suffers from carpal tunnel syndrome. It was also weighted but not heavy.Before using the ghd Platinum +, I sectioned my hair and sprayed each section with a heat protectant right before I passed it with the flat iron.My main observations during usage was that the flat iron was not incredibly hot like some previous ones I have used even in or around the temperature that the ghd platinum + remains in (365 degrees) and my hair cools down to the touch after each pass almost immediately. There was no sizzle and smoke coming out of my hair so it was incredibly gentle in heat but took only two passes to achieve the results I wanted. The hair straighteners that I’ve used in the past took higher heat and more passes to get my hair straight which I know definitely causes major damage in my already vulnerable color treated hair. It took me about 25 mins to finish my entire head of hair when I normally take about 30-40 mins with other flat irons which was a very pleasant surprise. After usage, I applied hair oil to my mid lengths and ends for

Favorite hair tool
17 February 2023kamila8

originally posted on sephora.com

I received this product free from influenster and ghd in exchange for my honest review.The ghd platinum plus exceeded my expectations. It is very lightweight and easy to use.The tool gives the most beautiful curls. There is definitely a learning curve. I took me a couple tries.My hair is flat and the curls I got from the tools were effortless and gave my hair volume. They were even holding up on the second day.The tool is round on the edges to give the most beautiful curls.I also tried to straighten my hair and the iron did an amazing job.The tool has a predictive technology monitor for temperature control build in. It definitely works, because I had less heat on certain parts of my hair.It did an amazing job straightening and curling.I would purchase the ...Ā MoreI received this product free from influenster and ghd in exchange for my honest review.The ghd platinum plus exceeded my expectations. It is very lightweight and easy to use.The tool gives the most beautiful curls. There is definitely a learning curve. I took me a couple tries.My hair is flat and the curls I got from the tools were effortless and gave my hair volume. They were even holding up on the second day.The tool is round on the edges to give the most beautiful curls.I also tried to straighten my hair and the iron did an amazing job.The tool has a predictive technology monitor for temperature control build in. It definitely works, because I had less heat on certain parts of my hair.It did an amazing job straightening and curling.I would purchase the ghd platinum plus because it did an amazing job with the curls which I did not expect.It is easy to travel with it because the tool is small and doesn't take up much space and it's lightweight. I can highly recommend it to anyone that is thinking about purchasing it.

Price comparison

Updated about 6 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=etsy.com&sz=64
Etsy - PETSGANG

$186.04

ghd platinum white hair straightener

Free delivery

https://www.google.com/s2/favicons?domain=thefinishingtouch.com.au&sz=64
thefinishingtouch.com.au

$395.00

GHD Platinum + Styling Iron White

Delivery between 15–25 Sept $14.95

https://www.google.com/s2/favicons?domain=bigapplebuddy.com&sz=64
Big Apple Buddy

$441.59

ghd - Platinum Styler 1'' Flat Iron - xlsImpprod15071259

Delivery $91.10

https://www.google.com/s2/favicons?domain=u-buy.com.au&sz=64
Ubuy Australia

$471.00

ghd Platinum+ 1 Flat Iron, White

Delivery between 18–22 Sept $41

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Amazing ghd Smart Styler!
20 May 2023

ghd+ 1" Smart Styler with predictive technology was an exceptional experience from beginning, to the end results! I have curly, thick, coarse hair. My hair is long and is always needing to be managed - with heat preferably. The ultra-zone predictive technology was amazing considering the optimum styling temperatures 365° F. I was amazed at the tool the color limited edition, sound on bleep, and light. Also included were heat proof plate guards, so convenient! The straightening was even and worked well. Frizziness was lessened and curling was what I want and expect from a tool. My hair looked thick, shiny, healthy, and not stressed from overheating. This smart Styler was easy to use, smaller width-wise but I can take this everywhere, and still have the results I ... Moreghd+ 1" Smart Styler with predictive technology was an exceptional experience from beginning, to the end results! I have curly, thick, coarse hair. My hair is long and is always needing to be managed - with heat preferably. The ultra-zone predictive technology was amazing considering the optimum styling temperatures 365° F. I was amazed at the tool the color limited edition, sound on bleep, and light. Also included were heat proof plate guards, so convenient! The straightening was even and worked well. Frizziness was lessened and curling was what I want and expect from a tool. My hair looked thick, shiny, healthy, and not stressed from overheating. This smart Styler was easy to use, smaller width-wise but I can take this everywhere, and still have the results I want. This style reaches required temp in 20 seconds so time is on our side with this ghd styler! Alongside the benefits to my hair, this Styler has three safety features. The wishbone hinge and rounded barrel create a snag free easy approach to getting ready, apparently somebody noticed the hurdles we go through to get ready! I can do different styles, waves and curls with this one tool. Although it took two to three passes in my hair for the straightening that I need, the benefits outweigh the drawbacks with this styler.

Raych21 originally posted on sephora.com
Do your hair a favor…
21 February 2023

To give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It’s usually because I washed my hair the night before and was too tired to blow it out which happens. šŸ˜‚ I used a detangling spray on my damp hair after washing and let it air dry. I slept with my air dried hair up in a loose top knot. For reference, my hair is at about a 2c, is thick stubborn and very prone to frizz. It’s also color treated all over along with balayage highlights. That mess you see is usually the state of my hair before I style it in the morning.I plugged it in and pressed the power button located in the inner portion of the flat iron. The button lit up and made a sound indicating that it is on. The light indicated that it was ready for use ...Ā MoreTo give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It’s usually because I washed my hair the night before and was too tired to blow it out which happens. šŸ˜‚ I used a detangling spray on my damp hair after washing and let it air dry. I slept with my air dried hair up in a loose top knot. For reference, my hair is at about a 2c, is thick stubborn and very prone to frizz. It’s also color treated all over along with balayage highlights. That mess you see is usually the state of my hair before I style it in the morning.I plugged it in and pressed the power button located in the inner portion of the flat iron. The button lit up and made a sound indicating that it is on. The light indicated that it was ready for use instantly which was a surprise to me. This styling tool seemed very ergonomically designed and felt good around my hand, causing me not to strain my wrists which suffers from carpal tunnel syndrome. It was also weighted but not heavy.Before using the ghd Platinum +, I sectioned my hair and sprayed each section with a heat protectant right before I passed it with the flat iron.My main observations during usage was that the flat iron was not incredibly hot like some previous ones I have used even in or around the temperature that the ghd platinum + remains in (365 degrees) and my hair cools down to the touch after each pass almost immediately. There was no sizzle and smoke coming out of my hair so it was incredibly gentle in heat but took only two passes to achieve the results I wanted. The hair straighteners that I’ve used in the past took higher heat and more passes to get my hair straight which I know definitely causes major damage in my already vulnerable color treated hair. It took me about 25 mins to finish my entire head of hair when I normally take about 30-40 mins with other flat irons which was a very pleasant surprise. After usage, I applied hair oil to my mid lengths and ends for

Daisymommy originally posted on sephora.com
Favorite hair tool
17 February 2023

I received this product free from influenster and ghd in exchange for my honest review.The ghd platinum plus exceeded my expectations. It is very lightweight and easy to use.The tool gives the most beautiful curls. There is definitely a learning curve. I took me a couple tries.My hair is flat and the curls I got from the tools were effortless and gave my hair volume. They were even holding up on the second day.The tool is round on the edges to give the most beautiful curls.I also tried to straighten my hair and the iron did an amazing job.The tool has a predictive technology monitor for temperature control build in. It definitely works, because I had less heat on certain parts of my hair.It did an amazing job straightening and curling.I would purchase the ...Ā MoreI received this product free from influenster and ghd in exchange for my honest review.The ghd platinum plus exceeded my expectations. It is very lightweight and easy to use.The tool gives the most beautiful curls. There is definitely a learning curve. I took me a couple tries.My hair is flat and the curls I got from the tools were effortless and gave my hair volume. They were even holding up on the second day.The tool is round on the edges to give the most beautiful curls.I also tried to straighten my hair and the iron did an amazing job.The tool has a predictive technology monitor for temperature control build in. It definitely works, because I had less heat on certain parts of my hair.It did an amazing job straightening and curling.I would purchase the ghd platinum plus because it did an amazing job with the curls which I did not expect.It is easy to travel with it because the tool is small and doesn't take up much space and it's lightweight. I can highly recommend it to anyone that is thinking about purchasing it.

kamila8 originally posted on sephora.com
Get this Flat Iron.. it’s that Good!
28 April 2023

I have been flat ironing my hair for over 20 years… and flat irons have come a long way. Let me tell you, this is the absolute best of the best.. and absolutely worth every penny. I never thought it could be worth the price until I was at my sisters bachelorette party and another girl had this flat iron. After trying it and seeing how quickly it went through my hair without any surface tension or having to go over sections many times I was sold. My first one I purchased in 2019, and it just stopped working for me after 4 years. I just bought the newest one now in 2023 and it is even better. It straightens my hair quickly with very little effort, I don’t need to do more than 1-2 quick passes and it keeps my hair straight better than any other iron (even after ...Ā MoreI have been flat ironing my hair for over 20 years… and flat irons have come a long way. Let me tell you, this is the absolute best of the best.. and absolutely worth every penny. I never thought it could be worth the price until I was at my sisters bachelorette party and another girl had this flat iron. After trying it and seeing how quickly it went through my hair without any surface tension or having to go over sections many times I was sold. My first one I purchased in 2019, and it just stopped working for me after 4 years. I just bought the newest one now in 2023 and it is even better. It straightens my hair quickly with very little effort, I don’t need to do more than 1-2 quick passes and it keeps my hair straight better than any other iron (even after sleeping on it). The next day I only need very little touch up in the front. A little about my hair: I have thick, coarse, wavy, chemically treated hair. My hair is very stubborn, and even though I do a chemical relaxing every 5 months or so, my hair will still be wavy and homeless looking unless I flat iron each morning. I have tried HAI flat irons (requires multiple passes and does not go through the hair very smoothly) Babyliss (made my hair straight but fried my hair so badly I had to cut many inches off) Amika (not good) and more I can’t even recall. If you are thinking of buying this flat iron, go for it!! I highly recommend.. it’s worth it I promise! Good hair days are worth it!

Mush425 originally posted on nordstrom.com
Highly effective and long lasting
23 May 2023

I’m really impressed with the ghd Platinum+ Styler. I’ve always used straighteners from the drugstore, so this was my first experience using a higher end, more expensive hair tool. For reference, I have naturally wavy, somewhat frizzy hair, and I occasionally like to straighten my hair. While I did not find it easier or faster to straighten my hair with this tool, I did notice a huge difference in the end result of how my hair looked after using it. When I’ve straightened my hair with other straighteners, my hair usually ends up frizzing up and forming slight waves again after a few hours. I didn’t notice this at all with the ghd. My hair stayed completely sleek, silky and straight until the next time I washed it. I have to say that it is highly effective as a ...Ā MoreI’m really impressed with the ghd Platinum+ Styler. I’ve always used straighteners from the drugstore, so this was my first experience using a higher end, more expensive hair tool. For reference, I have naturally wavy, somewhat frizzy hair, and I occasionally like to straighten my hair. While I did not find it easier or faster to straighten my hair with this tool, I did notice a huge difference in the end result of how my hair looked after using it. When I’ve straightened my hair with other straighteners, my hair usually ends up frizzing up and forming slight waves again after a few hours. I didn’t notice this at all with the ghd. My hair stayed completely sleek, silky and straight until the next time I washed it. I have to say that it is highly effective as a straightener, but I wouldn’t use it in place of a curling iron. It did an okay job of adding waves to the ends of my hair, but I found it quite difficult to use for curling the full length of my hair. Maybe I just need to try a different method, but beware that there is a learning curve if you want to use it for curling. As a straightener though, I highly recommend it only if you have the money to spare.

komar originally posted on sephora.com
I'm blown away!
12 July 2024

I am so excited and happy about this purchase!I have thick very curly hair that I wear straight/curled and have used GHD flat irons for probably 15 years, so a long time fan. My most recent GHD iron is probably close to 8 years old and was going strong, but the cord was messed up, some of the plastic near the hot plates had broken and my hair was getting stuck, and hot plates weren't closing all the way. I also noticed my hair was taking longer to do because I'd need to go over each piece a few times.I decided it was finally time to upgrade. I knew I wanted to stick with GHD because I've had great luck with my past irons. I decided on the Platinum Plus because it wasn't that much more expensive than the Gold and it was an Allure Beauty Award winner.I just ...Ā MoreI am so excited and happy about this purchase!I have thick very curly hair that I wear straight/curled and have used GHD flat irons for probably 15 years, so a long time fan. My most recent GHD iron is probably close to 8 years old and was going strong, but the cord was messed up, some of the plastic near the hot plates had broken and my hair was getting stuck, and hot plates weren't closing all the way. I also noticed my hair was taking longer to do because I'd need to go over each piece a few times.I decided it was finally time to upgrade. I knew I wanted to stick with GHD because I've had great luck with my past irons. I decided on the Platinum Plus because it wasn't that much more expensive than the Gold and it was an Allure Beauty Award winner.I just tried it for the first time today and I'm blown away with how good it is! ONE pass and each piece looks good and two passes and we're super smooth. Easy to curl as always. I can't believe how much sleeker my hair came out, I'm kicking myself for not upgrading sooner! Can't speak to the longevity of the iron yet but GHD products really last from my experience.If you're considering this iron I highly recommend!

Sam originally posted on ulta.com
Love It!
9 December 2022

I did NOT receive this for free or any compensation - so many promo reviews nowadays, ugh!After my faithful straightener of 10 years died (other brand), I went into research mode on straighteners. Who knew there were so many today. I went back-and-forth on buying this straightener forever. I first ended up with a T# from a bulkdiscountstore because I thought all the straighteners were too expensive. After the plates on that tugged my hair too much, and it took forever to turn on, I returned it and bit the bullet on the GHD when it went on holiday sale.I love the platinum+. It heats up super fast, the tone that it's on and it's ready is annoying but helpful when I'm doing other things (for the 20-30 or whatever seconds it takes to get to temp hah!), it works, and ...Ā MoreI did NOT receive this for free or any compensation - so many promo reviews nowadays, ugh!After my faithful straightener of 10 years died (other brand), I went into research mode on straighteners. Who knew there were so many today. I went back-and-forth on buying this straightener forever. I first ended up with a T# from a bulkdiscountstore because I thought all the straighteners were too expensive. After the plates on that tugged my hair too much, and it took forever to turn on, I returned it and bit the bullet on the GHD when it went on holiday sale.I love the platinum+. It heats up super fast, the tone that it's on and it's ready is annoying but helpful when I'm doing other things (for the 20-30 or whatever seconds it takes to get to temp hah!), it works, and it leaves my hair soft and shiny (with heat protectant of course). I was very worried about it tugging or my hair getting stuck in the edge of the plates like other reviewers, but I've had no issues with this! I noticed if I try to just go at my hair vs. grabbing a section with my hand it pulls a bit, so I'm wondering if people are just trying to straighten a section that's too wide? (No shade! I just haven't had this issue and was sooo concerned about it/hair loss as someone in their late 30s with hormonal hair fall volumes). I can't speak to longevity as I've only had it for about a month, but so far I love it.

KT originally posted on ulta.com
Love, love, love!! …aaaand love some more!
25 February 2023

I received this product for free from Influenster in exchange for my honest review.I’ve been using this on my long and thick hair for roughly 2 weeks now, and WOW. It’s so sleek and easy to hold, heats up fast (literally takes a few seconds), and does an outstanding job of straightening your hair without drying it out.Compared to any straightener I’ve tried, this one takes my top spot. Love that you can also use it to curl your hair (plenty of YouTube tutorials on this), love that despite being only 1ā€ wide it straightens your hair fast (used to take me about 10 minutes to do my whole head, now it takes 3!), love the technology in the heating elements that automatically adjust the intensity of heat (doesn’t dry your hair out), love how it comes with a guard to put ...Ā MoreI received this product for free from Influenster in exchange for my honest review.I’ve been using this on my long and thick hair for roughly 2 weeks now, and WOW. It’s so sleek and easy to hold, heats up fast (literally takes a few seconds), and does an outstanding job of straightening your hair without drying it out.Compared to any straightener I’ve tried, this one takes my top spot. Love that you can also use it to curl your hair (plenty of YouTube tutorials on this), love that despite being only 1ā€ wide it straightens your hair fast (used to take me about 10 minutes to do my whole head, now it takes 3!), love the technology in the heating elements that automatically adjust the intensity of heat (doesn’t dry your hair out), love how it comes with a guard to put on the wand when you’re finished using it to avoid burns, love the feel of the wand (has a nice coating over it to make it easier to grip), love how shiny and healthy-looking my hair has been since using this versatile tool! And added bonus - it plays a little time when it’s ready to use :)

wegs1285 originally posted on sephora.com
Not on par with the old GHDs
19 June 2023

My faithful GHD Pro from 2013 finally needed replacing after 10 years, and I was foolish to think that GHD would have maintained the same quality after all of this time. This straightener pales in comparison and I would not repurchase.First, quality: This straightener feels cheaper and flimsier than it should for the price. & Not that it matters, but the start-up sound is also somehow worse (rattly like a kids toy almost). The cord is not substantial, and barely weighs enough to make the swivel actually move to prevent getting it tangled.As others have said: there are gaps between the plates, and if you have fine hair, it WILL get caught and stuck in there. (Perfectly sized, horizontal sections can prevent this... but you're out of luck if you use this to curl / ...Ā MoreMy faithful GHD Pro from 2013 finally needed replacing after 10 years, and I was foolish to think that GHD would have maintained the same quality after all of this time. This straightener pales in comparison and I would not repurchase.First, quality: This straightener feels cheaper and flimsier than it should for the price. & Not that it matters, but the start-up sound is also somehow worse (rattly like a kids toy almost). The cord is not substantial, and barely weighs enough to make the swivel actually move to prevent getting it tangled.As others have said: there are gaps between the plates, and if you have fine hair, it WILL get caught and stuck in there. (Perfectly sized, horizontal sections can prevent this... but you're out of luck if you use this to curl / style at an angle).Performance: Quick to heat up, leaves a nice shine. Curved edge is effective (if you avoid getting hair caught). I would not consider this to cause heat damage.For reference, I have a ton of fine-medium hair to my mid-back that is chemically straightened.

chelseaa originally posted on sephora.com
Not worth the money spent
29 November 2022

I purchased this GHD Platinum styler that was recommended by my hair stylist & I wish I would have done more research on my own first and read more reviews before spending so much money on this flat iron. I am sadly disappointed in this straighter as you can't adjust the heat setting and the temperature "adjusts to your hair." My hair is very fine, thin and curly and I am not impressed. It does not leave my hair straight compared to a less expensive straightener & sadly the straightener's plates catch my hair and pulls my hair out & gets stuck in the plates. The straightener has damaged my ends and pulls out hair constantly. The plus and cord are long and heavy and clunky. Not to mention, the sound when you turn on the straighter is so loud and you can't mute the ...Ā MoreI purchased this GHD Platinum styler that was recommended by my hair stylist & I wish I would have done more research on my own first and read more reviews before spending so much money on this flat iron. I am sadly disappointed in this straighter as you can't adjust the heat setting and the temperature "adjusts to your hair." My hair is very fine, thin and curly and I am not impressed. It does not leave my hair straight compared to a less expensive straightener & sadly the straightener's plates catch my hair and pulls my hair out & gets stuck in the plates. The straightener has damaged my ends and pulls out hair constantly. The plus and cord are long and heavy and clunky. Not to mention, the sound when you turn on the straighter is so loud and you can't mute the sound or sound level. If I could give this product a zero rating, I would. It doesn't work for me who has super fined thin hair & it's not worth the cost to ruin my hair. I would defiantly not recommend this hair straightener to others.

Lionpsu originally posted on ulta.com

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