This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Style long, thick or curly hair in half the time with the new ghd Max Styler - featuring 70% larger plates to ensure perfectly sleek results from root to tip. Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd Max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd Max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine and up to 2x less frizz. With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd Max. Maintaining a healthy tension between hair and the plates, the ghd Max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd Max is quick, easy and stress-free.