It is perfect for; Landscape Photographers who require precise framing and fine-tuned compositions.(ie. Horizons) Studio Photographers who images through precise framing. Architectural Photographers who experiment with angles to achieve different and creative perspectives. Offers great working versatility as well as precise framing for creative photography. The Gitzo 3 Way Fluid Head comes with a stiff and ultra-light magnesium body, weight less than 1kg and can safely support a payload of up to 13kg. Patented retractable handles make it the perfect head to carry on outdoor adventures. It features a quick release holder with which the plate (7cm rubberized Arca-Swiss compatible plate included) can be easily released. The width of the quick release holder can be adjusted using the side screw to make it compatible with other plates. To fix-in a plate (and camera) just a single firm pressing down is needed against the quick release holder. Also the new 90o rotatable plate holder allows greater working versatility and framing. Not only does it helps switch from portrait to landscape, it also makes it very easy to shoot overhead and below. This rotation prevents collision with tripods like the Systematic, which have a larger spider.