This fun and interactive toy will keep both you and your cats entertained for hours. It's great exercise for your cat, which will help prolong their life. It's really funny to watch the cat run and jump wildly in the air as you twirl and wave it over their heads. Hold it to the ground a few feet away and watch them go into stalk mode and get ready to pounce. Just don't leave your cat alone with it because cats literally love them to pieces! The Wild Thing cat toys are hand crafted with quality materials. They are strong and will last quite a long time with normal use. The 18 inch PVC rod is flexible and nearly indestructible.