You'll wonder how you ever went without it. The Ultimate 3.0 Memory Pillow is a revolution in upright sleeping comfort with a structural frame provided to maximise support with clever compression technology to provide optimum comfort. Designed to mould instantly to the circumference of the neck, with a recessed tension strap to loop around the entire pillow it truly does provide a snug 360° fit. The adjustable closure supports the chin and prevents the head from falling forward. A luxuriously soft cover with integrated rear grip helps secure the pillow to any headrest for slip-free comfort.