Align Technology - Consistent Hand Placement = Consistent Results The innovative hybrid grip combining rubber and cord for all-weather performance is now available with ALIGN Technology for consistent hand placement every time. Raised Ridge When installed on a shaft, the red ridge rises and extends down the back of the grip to aid better hand alignment and more consistency, locking the hands in place every time. Heightened club face awareness throughout the swing promotes a square club face both at address and impact. Micro Diamond Texture A distinctive ridge texture for consistent hand positioning. Carved Channels Flex channel separates the ALIGN technology ridge from the grip body to maximise elevation lift and lock the grip into the fingers. Firmer Material Raised ridge is 50% firmer durometer than surrounding grip area to amplify its pronounced feel.