Canadian born Elizabeth Arden was a nurse with the dream of building a cosmetic empire. Mixing potions and lotions in her kitchen in hopes of discovering beauty cream perfection she journey to New York in 1908 at age 30 to see her dream through. She opened a beauty salon on Fifth Avenue, painted the door red to distinguish her business and started to sell her wares. She soon outgrew her one location and began to make her products available for resale by the most prestigious and notable retail establishments. Elizabeth Arden continues to produce cosmetics and skincare products but the company has changed its focus to fragrances of late producing scents under its own name as well as under the names of designers and celebrities. The first Elizabeth Arden perfume, Blue Grass, was introduced in 1934. Other popular Elizabeth Arden perfumes include the 5th Avenue series, the Green Tea series, Arden Beauty, Mediterranean and of course, Red Door and the Red Door Series. Mens cologne include Daytona 500.