Bright White shampoo enhances white tones on any dog coat to leave them wonderfully bright. Bright White shampoo doesn’t just enhance the dog's coat, it also cleans deeply and gently. Especially effective when washing bichons, westies, poodles and similar dog breeds. Doesn’t contain any bleach or nasty chemicals that will harm the coat. Natural coconut oil helps provide moisture to the coat and skin to give a show quality finish.