Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients. Notes blossom out like a concentration of flowers, the unique expression of the new to the world ingredients, brings a new olfactory experience. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute. Jasmine bud extract, obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive moleculesto impart a fresh green and petal scent on the skin. Gucci Bloom also features notes of another plant used in perfume-making for the first time, the Rangoon Creeper. Discovered in South India, the Rangoon Creeper embodies the new scent’s concept and name, as it changes color from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume.