As horseless carriages grew to prominence, Gucci pivoted to focus on providing high-end luggage instead. Gucci created many of his brand staples during the early 1950s, including luggage, shoes, ties, and his famous handbags featuring bamboo handles. After Guccio's death in 1953, his family focused on elevating the successful company to new heights, and one of their achievements would be the creation of Gucci colognes and perfumes.The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in the mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm. Gucci Guilty Eau Perfume by Gucci, Gucci Guilty Eau is a light and refreshing fragrance for women that blends fresh florals with juicy fruits to create a scent that women of all ages will love. t opens with a splash of cool water and litchi notes, followed by sweet lily and wild strawberry at its heart. A classic note of musk acts as the anchor for the fragrance. This perfume is complex and subtle, making it an excellent fragrance for warm weather days in spring and summer. Women will find themselves reaching for this fragrance for every occasion.