Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness--if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you'll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness--if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you'll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
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Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness--if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you'll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness--if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you'll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
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originally posted on ebay.com
originally posted on ebay.com
originally posted on ebay.com
Imprint | Simon & Schuster |
Pub date | 20 May 2014 |
Language | English |
Spine width | 15mm |
Updated about 22 hours ago
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Imprint | Simon & Schuster |
Pub date | 20 May 2014 |
Language | English |
Spine width | 15mm |