Harpic Fresh Power has a fresh fragrance and the power to kill odour-causing bacteria(E.Coli). It helps leave your toilet clean, hygienic and smelling fresh. Household grade disinfectant. Contains the active ingredient Benzalkonium Chloride (0.34% w/v). Directions for use: 1. Tightly squeeze pads on side of cap and unsrew. Use undiluted. 2. Direct nozzle under the toilet bowl rim and squeeze bottle. Apply Harpic Fresh Power to entire bowl. To achieve best cleaning result, leave in the toilet bowl for 10 minutes. 3. With a toilet brush, thoroughly brush entire bowl. 4. Then flush to leave the bowl sparkling clean and fresh.