Say hello to a naturally friendly fluoride free kids toothpaste that tastes so delish theyll lose their rind with Hello Watermelon Kid Toothpaste. Not so much. Best of all, this toddler toothpaste and baby toothpaste is safe to swallow for little ones still learning to brush and it's formulated without mint so kids can say goodbye to spicy, and hello to natural flavors that'll make them smile wide. Hello contains no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no SLS and no gluten. Hello is also vegan, not tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. Choose friendly, brush happy.