A popular mountaineering silhouette, the Herschel Little America backpack elevates an iconic style with modern functionality. About the Brand Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces quality products with a fine regard for detail.