Hi Lift True Eco Colour is a high performance multi-functional hybrid ammonia and PPD FREE colouring creme. The unique formulation of colouring agents and organic natural extracts produce exceptional performance, enabling long lasting results, superior grey coverage, brilliant shine and condition. Hi Lift True Eco Colour is a versatile system for permanent, semi/demi permanent colouring and toning. Hi Lift True Eco Colour is made in Italy and developed exclusively for professional salon use.