Hollywood by Fred Hayman, Hollywood for men is an aromatic citrus cologne that was released in 1998. A mix of interesting and unique notes, the strongest are lavender, orange, and tobacco. Other notes are carnation, rosemary, green leaves, leather, sage, bergamot, cedar, lemon, amber, musk, patchouli, and sandalwood. Coming across at first with an essence of buttered popcorn, this young, fresh scent is a little bit spicy with a definite air of masculinity. Known as “Mr. Beverly Hills”, Fred Hayman was originally a hotelier, but once he took California by storm, he succeeded in his goal to put Rodeo Drive on the map for luxury shopping. Launching his first fragrance in 1981 with a great deal of fanfare, he sold it to Avon for a jaw-dropping $165M and captured the attention of the public. With a Rodeo Drive Walk of Style Award to his name, awarded in 2011, Hayman remains one of the most important players in making Beverly Hills the shopping destination it is today.