Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights. The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!
Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights. The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!
in 2 offers
The lowest price for Huda Beauty Liquid Matte Ultra-Comfort Lipstick in Sugar Boo right now is $40.00 at Huda Beauty, compared across 2 retailers.
The all-time low was $10.00 on 3 Aug 2026 — today's price is 300% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 18 Aug 2026.
Huda Beauty Liquid Matte Ultra-Comfort Lipstick in Sugar Boo
Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights. The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!
Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights. The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!
Last updated at 18/08/2026 11:49:12
Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick Sugar Boo
Delivery between 26 Aug – 1 Sept $25
Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick Sugar Boo
Free delivery
Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick Sugar Boo
Delivery between 26 Aug – 1 Sept $25
Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick Sugar Boo
Free delivery
