A highly pigmented Power Bullet Matte Lipstick delivers unparalleled color payoff and unexpected comfort. The most pigmented of lipsticks, the Huda Beauty Power Bullet collection pushed the envelope for color intensity! This lipstick is so pigmented, the machines in their manufacturer’s lab almost broke when trying to make them. The results are so worth it! Every Power Bullet has a unique custom formula that was handcrafted to maximize the color level for all day, full-coverage wear. Power Bullets come with a custom pointed tip so it's easy to line and contour for a plump matte look. The formula glides on easily for a luscious, cushy feel, without any skipping or dragging. What else do you need to know: Huda Beauty Matte Power Bullet's are cruelty-free. These lipsticks combine unrivalled pigmentation with superior comfort, and are crafted to deliver smooth, full-coverage payoff in just one swipe. The 'Icons Collection' features a sexy spectrum of bold colors, from the fiercest reds, hottest pinks and sexiest beige tones, that will help you embrace any occasion. The 'Roses Collection' is a reflection of the beauty of the rose, and the shades are super luxurious and feminine. About the Brand: Huda Kattan is one of the most internationally recognised makeup gurus and content-creators. She is an award-winning makeup artist, blogger and vlogger. Guided by her expertise and eye-for-detail, Huda Kattan founded her record-breaking global brand Huda Beauty in 2013. Since then, Huda Beauty has become the No.1 Beauty Instagram account with over 20 million followers. Kattan is constantly creating ground-breaking products as she continues to build and reinvent the beauty empire.