Hugo Boss operates two separate brands, one named HUGO and the other BOSS. This is the BOSS brand, a German luxury brand headquartered in Metzingen. BOSS was founded in 1924 by Hugo Boss and originally produced everyday clothing. Since then, the brand has gone through controversies and bankruptcy but has risen to become a globally leading fashion brand. There is a strong emphasis on details and high-quality materials in BOSS watches and jewelry. The design is innovative and modern, and it is clear that a large and highly reputable design team is behind these unique and stylish men's and women's watches and accessories.