Let's talk carrots. Purple carrots! Their unique color reflects anthocyanins; the prominent colorant (flavonoid)responsible for the red, purple, and blue hues found in fruits, vegetables andflowers.In the body anthocyanins have demonstrated amazing abilities to protectagainst disease. On lips, they give a sheer berry tint.Beautiful hued purple carrot extract is blended with omega fatty acid richechium seed oil and bestowed with a tart, delectable raspberry flavor. You'rewelcome.100% plant based color = no iron oxides (metal), carmine (cochineal insect)or d&c lake dyes (petroleum).