So this is my FIRST sheer blush product that is formulated as a liquid product "just for blush" but states it can be used for 💋 lips as well. I am super excited about this neutral balanced shade because my vision with this product was to use for "natural" no makeup makeup looks, as well as using as a liquid base on the skin to build up my powder blush formulas on top of it and allow different colours to MELT together with this shade 😍💁 AS soon as I get a few photos of ne doing this I will follow up here abd add photos to show this. I am very happy with this product. It takes a tiny drop of product. The tube will last a long time. I love the travel friendly aspect of the packaging.

This blush is OK. It is very sheer just as it's stated. Don't expect a lot of pigment. You must be careful with what products you apply this over. It will lift some and create a patchiness. My favorite thing about this is the glow it provides. It's not shimmery at all. It just looks wet and glass like. When applied with the right base, it's beautiful and dewy. You can powder over the top if you prefer a Matte finish too. I'd be curious to try a deeper color and see if I get more pigment payoff or not. (I think I have the fairest pink shade. I'll update the shade if I remember to.)

This is the iconic London sheer cream blush and it retails for $25 and comes in 5 different shades. This is great for someone who likes a very subtle blush, it is very sheer like advertised. It’s an oil free formula that worked well with my sensitive, acne prone skin. This is a matte formula, no shimmer. Melts into your skin and blends without effort. When blending with a brush, I would lose a little too much of the pigment. I tapped the formula into my skin and didn’t have issues with it lifting my foundation. The formula is thin and light, you are definitely able to build this to medium coverage.

Beautiful Color and formula

This is my first Iconic London purchase, bought on a whim, and I love it. It's a very thin fluid formula so a few shakes before opening ensures it's fully mixed. It's pigmented but buildable, blends seamlessly with both synthetic and natural hair brushes (my preferred method of application) and self sets, lasting 8 hrs without fading. Fresh Faced is a midtoned rosy brown with a neutral undertone and a satin finish that doesn't contain any glitter, shimmer or sparkle; truly a nude that looks good with everything. I think this color will work across a variety of skintones from the very fair, like me, to medium/tan, depending on the desired color intensity. I like this formula so much that I'll be picking up the bright cool pink shade next.

Beautiful liquid blush

This is only my 2nd Iconic London purchase but I'm loving it.The formula is very thin, more of a liquid than cream blush, and needs to be shaken prior to use but it's pigmented and builds easily. It applies and blends seamlessly, even over powder, with both synthetic and natural hair brushes and it self sets, leaving a skin-like finish that lasts about 6 hrs before fading a bit.The shade Fresh Faced is a slightly rosy brown color that's neutral enough to go with any look and will suit those that are very fair, like me, to those with a light to medium skintone.I have a large blush collection but have been reaching for this a lot recently and am really considering getting another color. Definitely recommend!

Disappointed!

I feel like I was debating between this and the Tower 28 cream blush for so long and eventually picked this owing to all the hype - and how I regret that decision! This formula is extremely runny and extremely sheer. So maybe with the formula, it may even work with some of the lighter shades. I'm a deep tan complexion and I bought the shade Berry Boom. It's awful. It drags my foundation away. It's patchy. The pigment separates and above everything else, it really just doesn't have any pigment, even being the deepest shade. So even layering doesn't work. It just makes my cheekbones look blotchy and truly, I just can't imagine how to make this work anymore. Regret!

Good but very overpriced for the quality

I ordered this product alongside the Iconic London Illuminator Liquid Highlight and Sheer Bronze Liquid Bronzer that are meant to be used together. There's definitely some bad reviews on this product, so I was pleasantly surprised and think it got an unfairly bad rap when it is clearly labelled as a sheer blush and also a sheer bronzer.If you've seen an influencers using these products, they use the three together and then blend them. I did this, and they do blend beautifully, it is gorgeous but yes, sheer. If I'm going for a fuller makeup look, I still add my powdered highlighter, blush, and bronzer for more colour. But this is beautiful for a poolside summer day with just my SPF and mascara with no powders.Overall, I like this product but I don't love it. When ... MoreI ordered this product alongside the Iconic London Illuminator Liquid Highlight and Sheer Bronze Liquid Bronzer that are meant to be used together. There's definitely some bad reviews on this product, so I was pleasantly surprised and think it got an unfairly bad rap when it is clearly labelled as a sheer blush and also a sheer bronzer.If you've seen an influencers using these products, they use the three together and then blend them. I did this, and they do blend beautifully, it is gorgeous but yes, sheer. If I'm going for a fuller makeup look, I still add my powdered highlighter, blush, and bronzer for more colour. But this is beautiful for a poolside summer day with just my SPF and mascara with no powders.Overall, I like this product but I don't love it. When you initially apply, there is a significant glow which unfortunately fades after it dries. If the price point were lower, I'd repurchase for at least summer and vacation use, but at $33 CAD for a pretty small tube, especially combining with the $33 bronzer and $53 highlighter, it's $120 for a trio that is pretty but fades. Would recommend this line if they match their prices with the drugstore quality that they are, but not when they're comparable in price to higher end makeup lines.

Gorgeous

This is gorgeous to use. It’s so light on my skin, I don’t like wearing much makeup so it gives the perfect colour without feeling heavy. I use it everyday without fail. So easy to use, little drop on your finger and then I put it just under my cheek bones. A little goes a long way as well so it’s not expensive for how many uses there are in the tube.It is a buildable colour so if you do like a fuller makeup look you could make it look a deeper colour.

MUST HAVE

I am obsessed with these gel blushes. They are PHENOMENAL! It takes some time to apply properly. The color also develops more as it dries. So it may look too light initially, then 30 minutes later its fabulous. I love it so much I went to their website and had it shipped internationally to collect other colors. It is also beautiful as a lip stain with their lip oil over the top. Rose Riot is my favorite for a healthy luxurious glow. I apply heavy handed by tapping with a finger, more condensed in the middle and fading out on the edges.

Perfect cream blush!

I have been looking for the perfect sheer, dewy cream blush, and this is it. It is effortless to apply as it has a light and slick consistency that gives it good movability. Also, because it is sheer, it is buildable and forgiving if misplaced. A lot goes a long way, however. It gives my cheeks a natural and beautiful glow I haven't been able to achieve with other products. Love it!