Become the ultimate triple threat with this stunning Iconic London Mascara. Fed up of faffing with falsies? Introducing the gold standard of mascaras. Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? What it is An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look. The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with deep-black, intense fullness and length - the best alternative to false lashes. How to use Brush onto lash from base to tip. Apply mascara in layers to increase coverage and volume Take a tip from professional make-up artists who use a zigzag motion from the roots out, when applying their mascara, these strokes thick lashes and aid separation.