What is it: This Face Primer is a real-life selfie filter. It’s a smooth and lightweight cruelty-free makeup primer that goes on before your foundation to minimize the appearance of pores and fine lines. At the same time, it’s working overtime to make sure your makeup doesn’t move an inch all day long. This primer has a formula that’s silky and instantly prevents shine, giving your face a matte finish. No shine, no glisten—just a more flawless you.