Impact Whey Protein has been around since day one, and it's been a firm favourite ever since. A handy, easy-to-mix shake that helps your body stay topped up on protein all day, made for you to feel and perform at your best. Formulated to provide nutrition with a meaningful impact, and thoughtfully developed by expert nutritionists, Impact Whey Protein delivers a powerful punch. Each serving is packed with a mighty 23g* of protein, nourishing you with the everyday protein you need to fuel your body, sourced from high-quality ingredients. Protein: Why You Need It Protein is a fundamental macronutrient that’s hailed as an absolute powerhouse nutrient. With the human body consisting of approximately 20% protein, this essential building block is present in every single cell. It plays a huge role in the growth of muscle mass and maintenance of bones,1,2 tirelessly working behind the scenes to ensure your body remains strong and resilient. Change is a good thing. But change takes time. Especially when you make change responsibly. Rest assured, it’s still the same consistently high-quality product, just as you’d expect.