The Platinum Shampoo neutralizes yellow and gold tones in bleached and lightened hair. It’s the perfect product to use in between visits to the salon and ensures optimum brightness in the hair, creating beautiful platinum icy effects. infuse My. colour Platinum Shampoo offers platinum tones to cool down yellow/gold colours in coloured pale yellow hair. If your hair is coloured grey or naturally grey, infuse My. colour Platinum Shampoo will add platinum tones to your grey hair. For bleached hair, this product will add icy platinum tones and neutralize unwanted gold or yellow colours. 100% Vegan Formula. 0% Sulphates. 0% Silicones. 0% Parabens. How to use: Apply a generous quantity of infuse My. colour Shampoo (around double the quantity you would use of regular shampoo) evenly. Rinse and repeat the shampoo procedure and follow with infuse My. colour Treat conditioner to comb through and rinse. infuse My. colour products have instant results so you can style your hair as normal once washed!