An innovative, minimalistic look and pioneering design. Top-of-the-line technology, brushless motor and completely digitalized. Dries Hair 30% faster than any other Professional Hairdryer. IQ Perfetto is the most advanced professional hairdryer in the world, lightest in its class with 294 gr. Ergonomic and sleek design. Auto Clean A technology that rotates the turbine in reverse direction, deep cleaning the filter. Individuals should use the autoclean function at least once a week depending on their usage. Oxy Active Technology Get shiny and elastic hair thanks to the emission of active oxygen with anti-bacterial, for better color fixation and lock. Memory Function Speed and temperature memorization system, which recalls chosen settings among the 18 possible configurations, easily usable with the LED display. Venturi Effect The air outlet has been designed to mutilply the air-flow dispensed by the motor. The extra air-flow is produced via vacuum effect without using extra power. Innovative Micro filter Prevents the passage of even the smallest dirt particles into the motor, promoting your hair’s cleanliness and extending the engine’s lifecycle.