It Cosmetics has been a skin care and makeup brand that I've adored for years and some of their products I just can't get enough of and this Cleanser is one of them! I'm a skincare junkie, always using new products and discovering new brands having some hits and some misses along the way, this ones always been consistently amazing! Don't get me wrong I have tried/still use other cleansers that I absolutely love but I always find myself coming back to this! I love the entire Confidence Collection love pairing this with the cream. This Cleanser is a game change or should I say skin changer, as it transforms dull, lack luster skin into amazingly hydrated, glowing, bouncy skin. It's strong enough to remove makeup and impurities, without striping your skin or causing ... MoreIt Cosmetics has been a skin care and makeup brand that I've adored for years and some of their products I just can't get enough of and this Cleanser is one of them! I'm a skincare junkie, always using new products and discovering new brands having some hits and some misses along the way, this ones always been consistently amazing! Don't get me wrong I have tried/still use other cleansers that I absolutely love but I always find myself coming back to this! I love the entire Confidence Collection love pairing this with the cream. This Cleanser is a game change or should I say skin changer, as it transforms dull, lack luster skin into amazingly hydrated, glowing, bouncy skin. It's strong enough to remove makeup and impurities, without striping your skin or causing further blemishes. It's super gentle but super effective! It's not a "soapy" cleanser and doesn't foam up like alot of others out there. It's a very thick, rich, buttery and creamy consistency and applies amazingly without all of that "foamy" stuff, it works great when using your fingers or when cleansing with one of your cleansing tools/devices like your Clarasonic Mia or PMD Clean facial washer. A tip I'd recommend is letting it sit on your skin for a few extra minutes, kind of like a mask, before removing, as its that moisturizing and nourishing! It rinses off so easily. And you'll ne able to notice changes immediately - you'll both see AND feel the difference in your skin after just one use. It's so gentle it can be used in the morning and at night. I love it so much! It's not only cleansing your skin, it's replenishing it and giving you the nourishment you need, like a cleanser and moisturizer in one! If you want to see even more incredible results, follow up with It Cosmetics Confidence In a CREAM and I promise you'll be even more impressed! Again, I love switching up products in my skincare routine but I have forever fell in love with this and it will remain a holy-grail of mine for years to come, I'm sure!

I wish I had started using this sooner. Just WOW! I love the consistency of the formula that feels like it’s really cleaning my skin. The scent smells like a spa product /high medical grade. The packaging is simple which I love and the best part is that it’s fragrance free! I have rosacea/acne-prone skin and this did not irritate it. It also took off approximately 95% of my makeup after one use. I don’t wear water-proof makeup do I can’t attest to that. Found my new makeup removing cleanser!

I'm 29 and have extremely dry skin with some wrinkles and pores After using this cleanser for the first time, my skin looked brighter and felt fresh silky smooth. I couldn't believe it! It was such a relief to find this product. So many cleansers that I've used before were too heavy or too watery and left my skin feeling like it had a layer of product on it, or feeling like I didn't wash my face at all. But this one is exactly what I've been looking for. It deeply cleanses my skin and leaves it feeling soft and dewy, love it !!!! not greasy or dirty or heavy. Got samples in the anti age moisturizer and night cream and definitely will get full size bottles. Big Confidence in these products for sure!! The consistency it’s like a milky honey and a light light fragrance ... MoreI'm 29 and have extremely dry skin with some wrinkles and pores After using this cleanser for the first time, my skin looked brighter and felt fresh silky smooth. I couldn't believe it! It was such a relief to find this product. So many cleansers that I've used before were too heavy or too watery and left my skin feeling like it had a layer of product on it, or feeling like I didn't wash my face at all. But this one is exactly what I've been looking for. It deeply cleanses my skin and leaves it feeling soft and dewy, love it !!!! not greasy or dirty or heavy. Got samples in the anti age moisturizer and night cream and definitely will get full size bottles. Big Confidence in these products for sure!! The consistency it’s like a milky honey and a light light fragrance wich I love it !!! I have a very sensitivity skin, and this cleanser clean very well my skin and not dry my face or irritated. Also, you only need a small amount. So one package will last a while (last 10 months to me) Highly recommend to anyone who has experienced similar issues with cleansers. Not sure if this will work for everyone, but it definitely worked for me!

I am converted

I am officially converted to IT Cosmetics Confidence In A Cleanser! After trying countless cleansers that never quite lived up to their promises, I finally stumbled upon this gem. Not only does it effectively cleanse my skin, but it also leaves it feeling incredibly soft and nourished. The formula is gentle yet powerful, and a little goes a long way. I can confidently say that this cleanser has become an essential part of my skincare routine. Don't miss out on the transformative power of IT Cosmetics Confidence In A Cleanser - you won't be disappointed!

Love this cleanser!

I am fifty years old. I do not have perfect skin nor do I expect to achieve perfection. However, with IT Cosmetics skin care, I go without makeup more often than not. My skin is clear with relatively minimal wrinkling for someone who has spent as much time as I have in my life in the sun. I have also lost over 200 pounds since 2020. My doctor is absolutely astounded that I don't need a face-lift! I tried a number of product lines, including the expensive stuff at my dermatologist's, but when I found IT 2 years ago I began using it very consistently, and I believe that the results speak for themselves. I still have some discoloration but it has consistently faded over time. This cleanser is my absolute favorite - from the fragrance and texture to the clean, soft ... MoreI am fifty years old. I do not have perfect skin nor do I expect to achieve perfection. However, with IT Cosmetics skin care, I go without makeup more often than not. My skin is clear with relatively minimal wrinkling for someone who has spent as much time as I have in my life in the sun. I have also lost over 200 pounds since 2020. My doctor is absolutely astounded that I don't need a face-lift! I tried a number of product lines, including the expensive stuff at my dermatologist's, but when I found IT 2 years ago I began using it very consistently, and I believe that the results speak for themselves. I still have some discoloration but it has consistently faded over time. This cleanser is my absolute favorite - from the fragrance and texture to the clean, soft feeling it gives my very sensitive skin, I have found the gold standard!

NEW FORMULA?

I have been using Confidence in a Cleanser Gently Face Wash for about a year now and I absolutely loved it...when it was the original formula. It removed my make-up so well and left my skin feel clean, and moisturized. The last time it was on sale at Ulta I stocked up. I noticed the different packaging and a few days ago opened up a new tube. I immediately noticed it no longer had the pleasant scent I loved and it felt different too. Seem to lather quite a bit more than the other formula which is not necessarily a bad thing but the creaminess of the original formula is also something I loved. For me, I enjoyed the original much more than Philosophy's Purity Made Simple, which is a good cleanser in it's own right, but this new formula seems a LOT like Purity now, ... MoreI have been using Confidence in a Cleanser Gently Face Wash for about a year now and I absolutely loved it...when it was the original formula. It removed my make-up so well and left my skin feel clean, and moisturized. The last time it was on sale at Ulta I stocked up. I noticed the different packaging and a few days ago opened up a new tube. I immediately noticed it no longer had the pleasant scent I loved and it felt different too. Seem to lather quite a bit more than the other formula which is not necessarily a bad thing but the creaminess of the original formula is also something I loved. For me, I enjoyed the original much more than Philosophy's Purity Made Simple, which is a good cleanser in it's own right, but this new formula seems a LOT like Purity now, right down to the scent...and if you accidentally get a little bit in your mouth...YUCK! Not a problem I had with the original formulation. I'm very disappointed and now I'm stuck with two full tubes of a cleanser I don't like. From reading several recent reviews, I'm not the only one that feels this way. Why brands have to mess with something that is working I'll never understand. IT COSMETICS, PLEASE BRING BACK THE ORIGINAL FORMULATION!

Overall at its best

Overall, IT's Your Confidence Skincare Trio has exceeded my expectations. Not only does it deliver impressive results, but the quality and thoughtfulness behind each product are truly commendable. The trio offers a comprehensive skincare routine that addresses various concerns, leaving the skin looking and feeling its absolute best.The packaging is sleek and practical, making it easy to incorporate into any beauty regimen. The value for money is exceptional considering the high-quality ingredients and the visible improvements I've experienced. Whether you're a skincare enthusiast or a beginner, this trio is a worthwhile investment in your skin's health and confidence.

Single step cleanser that removes make up

I bought this as an all in one cleanser for taking on holiday. I tried this cleanser on a full face of make up before I went away and it removed everything. I wear very minimal makeup on holiday and this cleanser does actually remove make up and sunscreen pretty well. I also used a make up remover cloth to make sure no traces are left before rinsing. You only need a small amount, like a big blueberry. When, on occasion I used an almond sized amount it was quite drying, but moisturiser sorts that out. Just don't use too much of the product. Would buy travel size again for hols.

THE NEW FORMULA SUCKS

so the old formula was in the skinnier taller tube, the new formula is in the slightly shorter tube. the old formula was great. the new formula is awful. i have to use sooo much product to get it to foam up a bit and work to clean just my skincare & spf off on my no-makeup days. the old formula was amazing, this formula sucks. the good reviews are probably people using the old formula. i’m a skincare lover and i wouldn’t wish this cleanser upon my worst enemy lol i’m so serious girly save your money. i’ve been liking the kate somerville exfolikate cleanser (the green colored one). it’s becoming my new fav & it works sooo flippin well at removing every trace of makeup or product from my face. the difference in performance between the it cosmetics cleanser & the kate ... Moreso the old formula was in the skinnier taller tube, the new formula is in the slightly shorter tube. the old formula was great. the new formula is awful. i have to use sooo much product to get it to foam up a bit and work to clean just my skincare & spf off on my no-makeup days. the old formula was amazing, this formula sucks. the good reviews are probably people using the old formula. i’m a skincare lover and i wouldn’t wish this cleanser upon my worst enemy lol i’m so serious girly save your money. i’ve been liking the kate somerville exfolikate cleanser (the green colored one). it’s becoming my new fav & it works sooo flippin well at removing every trace of makeup or product from my face. the difference in performance between the it cosmetics cleanser & the kate somerville cleanser is night and day. the it cosmetics cleanser sucks. their brand seems like they’re making their products more cheaply. i use to use their makeup remover balm as well— it was in a grey tub and it was amazing. they reformulated and put it in a pink tub, this cleansing balm dropped in quality, it has chunks when you melt it in your hands instead of the balm melting seamlessly. trust me, they’re lowering their quality. the hype for this brand died down & when the money consistently decreased, they cut back on costs. it’s sad, but it’s obvious. and no they didn’t try to make it an even gentler cleanser because in the original formula, it already was a gentle cleanser and it was still efficient at removal of any product on the face. this is them cutting costsss. don’t believe the good reviews if you’re thinking about currently purchasing because you’re gonna receive the new formula which is not effective at all.

Tightens pores and boosts radiance

This product lasts for a long time, as you really only need to use a pea sized amount. It is great to lather initially in your palm and then apply it to the face.I tend to use a soft cleansing brush occasionally with this product too. Overall, this feels light and even before applying other products the skins feels tight and radiant. It really leave the skins feeling clear and fresh.After longer use, you will be able to see brighter skin and minuses pores. It also r duces puffiness and uneven skin texture too.