Why You'll Love IT Pillow Lips highly pigmented cream lip color is your collagen-infused, moisturizing lipstick that delivers high-impact color in just one swipe! Available in dazzling 14 shades, ranging from a classic nude lipstick to a dramatic red lip color, they are specially developed to suit all skin tones and lip types. Enriched with Tri-Oil Complex and lip-nourishing collagen, Pillow Lips cream lipstick visibly reduces the appearance of lip wrinkles, makes lips look fuller and delivers comfortable, long-lasting wear. Plus, its ultra-rich texture wraps lips in moisture and glides on effortlessly, hugging the curves of your pout without feathering or bleeding. Whatever lip concern you might have, be it chapped lips, dry lips, thin lips, hyperpigmented lips or any other type of pout, you’ll experience uncompromised, beautiful results every time! IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.