The Superhero Elastic Stretch Volumizing mascara is one of my Top 3 mascaras of all time; I must have repurchased it at least 10 times. It doesn’t matter if you have thinnest straightest puny-looking lashes, this will give you amazing lush lashes without fail. This is a drier mascara; those who prefer a wet mascara may not like it. Personally I much prefer drier formulas, sometimes I open new mascara tubes and just let them dry out a bit before I start using them. I find a dryer formula does a better job at truly coating and volumizing my thin puny lashes. In my experience the Superhero Elastic Stretch mascara lasts all day without smudging or flaking - however I don’t use mascara on my lower lashes, just upper. It is a little challenging to remove, but an oily ... MoreThe Superhero Elastic Stretch Volumizing mascara is one of my Top 3 mascaras of all time; I must have repurchased it at least 10 times. It doesn’t matter if you have thinnest straightest puny-looking lashes, this will give you amazing lush lashes without fail. This is a drier mascara; those who prefer a wet mascara may not like it. Personally I much prefer drier formulas, sometimes I open new mascara tubes and just let them dry out a bit before I start using them. I find a dryer formula does a better job at truly coating and volumizing my thin puny lashes. In my experience the Superhero Elastic Stretch mascara lasts all day without smudging or flaking - however I don’t use mascara on my lower lashes, just upper. It is a little challenging to remove, but an oily makeup remover takes care of it no problem! I don’t love everything IT Cosmetics puts out, but this one is a clear winner in my book.

I got this @itcosmetics Superhero Mascara last year from @ultabeauty for my birthday. I've been keeping it sealed in my fridge until this week when I decided it's time to open it try it. I love the teddy bear wand/brush the sleek style of the tube. The formula was ok, but I did get a little bit of balling on some of the tips of my lashes. It could be because it was sitting for so long, but I have my doubts. I've kept mascara longer than that sealed up never had a problem. That was pretty much the only major flaw was the balling. Other than that, it's a good mascara. It gave me length volume there was no flaking or smudging. It lasted all day night it was easy to wash off at the end of the day. Overall, I'd say it was a 3-3.5 star product. It's a good mascara, but I ... MoreI got this @itcosmetics Superhero Mascara last year from @ultabeauty for my birthday. I've been keeping it sealed in my fridge until this week when I decided it's time to open it try it. I love the teddy bear wand/brush the sleek style of the tube. The formula was ok, but I did get a little bit of balling on some of the tips of my lashes. It could be because it was sitting for so long, but I have my doubts. I've kept mascara longer than that sealed up never had a problem. That was pretty much the only major flaw was the balling. Other than that, it's a good mascara. It gave me length volume there was no flaking or smudging. It lasted all day night it was easy to wash off at the end of the day. Overall, I'd say it was a 3-3.5 star product. It's a good mascara, but I wasn't totally wowed about it. Their Superhero Eyeshadow Sticks are something I would definitely recommend, though. @itcosmetics is one of my favorite brands they have a lot of great products. Their Confidence In A Cream is one of my absolute favorites, so check that out! ⭐⭐⭐

Best all around mascara!

I've been wearing mascara since I was 12 years old, so a lot of years! That's many brands, drug store and high end and I can't possibly remember them all. However, I remember the worst & and the best among them. This mascara by IT cosmetics is by far, one of the very best! It both lengthens and adds volume in one formula, one tube of great black mascara. This makes getting ready for work in the morning or any other time a breeze. I used to apply two different mascaras every time I put on my makeup; one for length and one for volume. That's not necessary with this one by IT cosmetics. I've just purchased three of the travel size, one for myself and two for friends who I introduced to this formula some time ago and now they love it as much as I do. The travel size is ... MoreI've been wearing mascara since I was 12 years old, so a lot of years! That's many brands, drug store and high end and I can't possibly remember them all. However, I remember the worst & and the best among them. This mascara by IT cosmetics is by far, one of the very best! It both lengthens and adds volume in one formula, one tube of great black mascara. This makes getting ready for work in the morning or any other time a breeze. I used to apply two different mascaras every time I put on my makeup; one for length and one for volume. That's not necessary with this one by IT cosmetics. I've just purchased three of the travel size, one for myself and two for friends who I introduced to this formula some time ago and now they love it as much as I do. The travel size is great because the brush is the same as in the full size tube, yet the shorter wand helps me avoid getting black marks on my nose when i have to reach my hand across my face to do my second eye. I took one star off as it does tend to dry out just a bit faster than I'd like it to. However, I don't enjoy it when a a mascara starts out very wet and this one is just right so, that's the trade off.

Dreadful

I can't comprehend how this mascara has such high ratings. I've purchased it twice in the last two years. Both times it has been the WORST mascara to touch my eyelashes. I wanted to like it and hoped that it was me not the product, but second time around I've concluded its 100% the product, not user error.Right out of a new tube it's a thick, HEAVY formula. Heavy as in dense, gloopy and weighty, making it impossible to get an even distribution of product throughout the lashes. It doesn't build, only makes lashes stick together. Weighs down lashes to pin straight & impossible to hold a curl. Feels and looks incredibly heavy on the eyes. The kicker, it flakes like nobody's business! I can't decide which is worse about it ; the clumping or the flaking.By the third ... MoreI can't comprehend how this mascara has such high ratings. I've purchased it twice in the last two years. Both times it has been the WORST mascara to touch my eyelashes. I wanted to like it and hoped that it was me not the product, but second time around I've concluded its 100% the product, not user error.Right out of a new tube it's a thick, HEAVY formula. Heavy as in dense, gloopy and weighty, making it impossible to get an even distribution of product throughout the lashes. It doesn't build, only makes lashes stick together. Weighs down lashes to pin straight & impossible to hold a curl. Feels and looks incredibly heavy on the eyes. The kicker, it flakes like nobody's business! I can't decide which is worse about it ; the clumping or the flaking.By the third use, the wand is so overloaded with gunky product I don't even want to touch the stuff anymore. The formula gets seemingly thicker & thicker by the day. By the second week it's basically unusable unless you are willing to spend your whole morning wiping away and wasting a huge excess of product from the wand, only to find yourself unable to achieve your desired result.Total waste of time and money. Save yourself the hassle and frustration and get yourself ANY mascara but this. Even at 50% off, it's not worth it.

Formula Changed

I bought this mascara a couple years ago and it made my lashes look gorgeous. They were separated and had volume. I purchased it again recently and it's extremely clumpy. My lashes stick together instead of separating like they did before. It looks like spider legs for lashes. I've tried numerous ways to make it work and it just doesn't. I'm disappointed because I loved it the first time I purchased it. Also I love the company. Everything else I've purchased from IT has been great.

Intense

I say intense as both good and bad, depending on what look you're going for. This doesn't give a natural lash. It's pretty heavy, so it's not my everyday mascara. But on full-on makeup days, it's a good dramatic look without being too clumpy thick.Photo shows this mascara layered on top of the Essence primer. (Cheapest primer ever but works well, unlike their popular mascara, which I find gets clumpy fast.)I got a small size as a freebie with purchase of another product. I'm not amazed by it. I got a freebie of a Maybelline product that I think looks just as nice, but no complaints, and I am an overall fan of the IT brand, which sways me a bit.

Not the best, not the worst

This mascara does add volume & length. However the ends of your lashes will most likely be blunt, not fluffy & tapered or natural looking at all. And it is difficult to apply evenly, it applies more on one lock of lashes than another (and I do use the tips of wiggling & rolling my brush as I comb through.) It's a dramatic mascara, for those who want a rocker/edgy look, not for beginners or the faint of heart.The formula is very wet right when you buy it, so it can be messy to apply. As the bottle matures & dries, it doesn't really get better per se, it just gets flakier.It has a strange gummy consistency, so when you accidentally get some on your skin, you have to wipe it off right away, because it doesn't scratch off, it just smears off and ruins more of your ... MoreThis mascara does add volume & length. However the ends of your lashes will most likely be blunt, not fluffy & tapered or natural looking at all. And it is difficult to apply evenly, it applies more on one lock of lashes than another (and I do use the tips of wiggling & rolling my brush as I comb through.) It's a dramatic mascara, for those who want a rocker/edgy look, not for beginners or the faint of heart.The formula is very wet right when you buy it, so it can be messy to apply. As the bottle matures & dries, it doesn't really get better per se, it just gets flakier.It has a strange gummy consistency, so when you accidentally get some on your skin, you have to wipe it off right away, because it doesn't scratch off, it just smears off and ruins more of your makeup. But yet it flakes after a while of wearing.My main issue with this product is the fact that it smudges on my undereyes throughout the day, I wind up looking like I have dark circles or bags. This is a common problem for me, but if I'm paying $20+ for a mascara, my expectations will be high.Overall, I'm glad I tried it once, but I don't think I'll be trying it again.

Nutritional for your lashes

My main concern was getting a mascara that was going to be healthy for my lashes and not detrimental where they would fall apart. I Love It cosmetics because she puts good quality ingredients into her makeup to benefit your hair or skin. I feel like with eyelashes since it's hair you have to go with higher quality ingredients. I love the way they lengthen and make my eyelashes look the first time I used it and I really enjoy taking it off because I feel like there's not that much difference when I take off the mascara, it's natural. I feel like it helps my lashes grow. I just wish this was waterproof, it does run a bit or if I make a mistake it's so easy to erase. The stupid mistake I did was roll the mascara brush around; it had too much product thus made my lashes ... MoreMy main concern was getting a mascara that was going to be healthy for my lashes and not detrimental where they would fall apart. I Love It cosmetics because she puts good quality ingredients into her makeup to benefit your hair or skin. I feel like with eyelashes since it's hair you have to go with higher quality ingredients. I love the way they lengthen and make my eyelashes look the first time I used it and I really enjoy taking it off because I feel like there's not that much difference when I take off the mascara, it's natural. I feel like it helps my lashes grow. I just wish this was waterproof, it does run a bit or if I make a mistake it's so easy to erase. The stupid mistake I did was roll the mascara brush around; it had too much product thus made my lashes clumpy. But I read in the store on the stand or on the box it says to use a brush on your eye lashes. I use a shadow brush to work out the kinks or my fingers then I'm good! For other ppl that gave it a thumbs down, more than likely user error. Lol. Just remove excess product.....it's malleable and can get good results. It's a good mascara without looking like you have ridiculous moth lashes. Hahaha.

Some call it the holy grail of mascaras

I want to give this 5 stars for how well it achieves a full, thick but not overly chunky lash. I was so impressed with how good my natural lashes looked. No weird crumbles or chunks. When I first got it I was over the moon impressed. My only issue is that the tube didn't last me very long since the product began to dry within the packaging very early on. After time, my brush was full of gunky, dried-on product that would not loosen and then I couldn't achieve the same look. It became really hard to use and I had to replace it sooner than I might otherwise have. I'm not sure if it was a storage issue or perhaps the seal on my package was defective so I'm trying again.

The product is amazing, the packaging is terrible

I've been using this mascara on and off for a few years, and the formula NEVER DISAPPOINTS! Curl your lashed, dry off this wand, and BAM you've got full, long lashes for days. I use it daily and personally don't like waterproof formulas, and it's very easily removed with a mild cleanser.The bad is pretty bad though. I don't know who made this design, but it's genuinely awful. It brings huge gobs of product up the top with it, which then get smooshed down into the lid and all over the container. You literally HAVE to wipe it down after each use to avoid a big mess. It feels a little unsanitary to be honest. You need to wipe the wand down to avoid having far too much product as well, which is a waste.Honestly if these packaging issues were fixed it'd probably be ... MoreI've been using this mascara on and off for a few years, and the formula NEVER DISAPPOINTS! Curl your lashed, dry off this wand, and BAM you've got full, long lashes for days. I use it daily and personally don't like waterproof formulas, and it's very easily removed with a mild cleanser.The bad is pretty bad though. I don't know who made this design, but it's genuinely awful. It brings huge gobs of product up the top with it, which then get smooshed down into the lid and all over the container. You literally HAVE to wipe it down after each use to avoid a big mess. It feels a little unsanitary to be honest. You need to wipe the wand down to avoid having far too much product as well, which is a waste.Honestly if these packaging issues were fixed it'd probably be the perfect mascara IMO. It's still worth buying it on sale or when in a set, but it desperately needs some attention from IT.