With intensive conditioning in the form of a simple daily shampoo, It's a 10 Miracle Shampoo Plus Keratin creates bouncier hair that becomes softer with every use. With its paraben and sodium chloride-free formula, this is the perfect color treated hair shampoo. When you've achieved the perfect hair color, you don't want to see it dull or fade too quickly, and this shampoo that's perfect for everyday use promises to protect and preserve the color you cherish. Formulated with the protein keratin, this hair product provides unmatched protection against heat styling, so there's no need to fear your beloved blow dryer, curling or straightening irons. Like all impressive It's a 10 hair and beauty products, this miraculous shampoo boasts 10 instant benefits with every single use. Besides the amazing attributes already mentioned, regular use will also prevent breakage, restore hair's elasticity and keep humidity at bay, leaving you with beautiful hair you can be proud to show off.