This luscious and intensely hydrating natural baby moisturiser with cleansing oatmeal and nourishing coconut melts into the skin. It brings together two of the worlds most moisturising and soothing ingredients: oatmeal and coconut.Our Eczema Moisturiser also provides all the benefits of rich shea butter and vitamin E, which work together to protect your childs skin. The key to our special formulation is that, unlike most other baby moisturisers, it does not contain any water. This unique formulation coats the skin for longer ensuring lasting hydration to the skin. Use the moisturiser immediately after bathing in our Bath Soak to lock in the most moisture for extended nourishment. About the brandThe beginning of Itchy Baby Co started with my little boy. For the first year of his life, I was constantly wracked with a sense of failure, guilt and sheer exhaustion. He had serious eczema and I felt nothing out there was going to help. I felt nobody understood. Not my mum friends, with their happy babies and perfectly smooth skin. When I got home I set to work formulating a long term solution for my little boy - A daily skincare routine, formulated with 100% naturally sourced ingredients.Now, 8 years later, I realise I wasnt alone. I now know there are thousands of other parents out there just like me. Parents who have purchased every product out there, only for them to irritate their little ones sensitive skin. Parents who are constantly looking for a natural option that is gentle whilst moisturising, protecting and nourishing their precious bubs skin.