Complex, sweet and nutty (the nuttiness is the No 7 characteristic). If you think you can taste maple syrup or something like that then you're probably not too far wrong. There is some richness as well to help build character. “Jack' is in fact one Jasper Newton Daniel who learnt the art of making whiskey from none other than a Preacher. By 1866 his confidence was such that he established the very first registered distillery in the US. I wonder if he ever imagined the heights that his Distillery would scale? Complex, sweet and nutty (the nuttiness is the No 7 characteristic). If you think you can taste maple syrup or something like that then you're probably not too far wrong. There is some richness as well to help build character.