Jack N' Jill Fluoride-Free Natural Toothpaste is rich in Xylitol and Organic Calendula to soothe gums. It is sugar free, color free, SLS free, and contains no preservatives. Equipped with a safety seal and easy open flip top cap, and ackaged in BPA free, minimal recyclable packaging. Jack N' Jill toothpaste is 100% safe for young children especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill packaging is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity. Alongside the toothpaste they have designed and manufactured the first children s toothbrushes that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable. Organic Calendula Jack N' Jill puts Organic Calendula into their toothpaste because they believe its natural healing and powerful anti-inflammatory properties are good for young teeth and gums. Their Calendula Officinalis Extract is Certified.