In collaboration with Parlux, Jessica Simpson is launching the new fragrance with her name in August 2014. The fragrance has been announced as gourmand. "There is something about this fragrance that takes me to another place. It is exciting, sophisticated and much more mature," stated Jessica Simpson. The new perfume Jessica Simpson has been created in collaboration with Givaudan and perfumer Marypierre Julien. Top notes open with juicy citruses, clementine, nectarine, pomegranate and apricot. The heart incorporates night blooming jasmine, orange blossom and Tiger lily, on a base of tonka, chocolate, vanilla, sandalwood and driftwood. Fragrance Jessica Simpson arrives in a crystal drop-shaped flacon with a stopper wrapped in a golden-colored peacock feather. The fragrance will be available as 100 ml, 50 ml and 30 ml, as well as roller-ball Eau de Parfum. The advertising campaign for the new fragrance features Jessica Simpson and the photos were taken by Gilles Bensimon at Big Sky Movie Ranch in Simi Valley, California.