Jeval Insanely Cool Intense Silver Treatment Conditioner is intense, silly and unapologetically silver. It will turn your hair into a show-stopping platinum blonde with just one conditioner application. This high performance conditioning treatment removes the warm and yellow tones from your hair while restoring manageability and shine. Turn heads with a flawless white silvery sheen that never looks dated. The perfect choice for those who want to go beyond, but are not ready for all out white blonde! Enriched with anti-oxidants, vitamins and minerals to restore the hair’s manageability. Hair is left soft, smooth and shiny with a brilliant ultra-blonde tone.