Crush brassy tones for cooler, brighter blonde in 1 use. With crushed violet and blue pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Directions Massage shampoo into wet hair and rinse well. Warnings Discard after 12 months. Recyclable. Personal care products should be used only for the purpose they are intended. Do not swallow, avoid contact with eyes. Keep away from children. Warning Do not use this product if you are allergic to any of its ingredients. If irritation occurs, rinse off immediately with water and discontinue use.