As gentle to the eyes as pure water. Leaves your baby's hair smelling fresh, and looking shiny NO MORE TEARS formula Soap-free and hypoallergenic Dermatologist-tested Baby's delicate eyes need special care during bathtime. JOHNSON'S baby shampoo is as gentle and mild to the eyes as pure water. This baby shampoo's NO MORE TEARS formula cleanses gently and rinses easily, leaving your baby's hair soft, shiny, manageable and clean while smelling baby-fresh.