Johnson's Baby Shampoo gently cleanses without irritating baby’s delicate eyes or skin during baths. Rinses easily, leaving hair soft, shiny, manageable and clean. Clinically proven to be gentle and mild. Soap-free, alcohol-free, hypoallergenic and allergy- and dermatologist-tested. No more tears. As gentle to eyes as pure water. Johnson's Baby Shampoo provides a mild, gentle clean that won’t irritate your baby’s eyes during bath time. Specially formulated for fine baby hair and delicate scalp, this gentle baby shampoo gently cleanses fine baby hair and delicate scalp. The Johnson's No More Tears formula is as gentle to the eyes as pure water. This tear-free shampoo is hypoallergenic; tested with pediatricians; and free of parabens, phthalates, sulfates, and dyes. To use, wet baby's hair with warm water, apply shampoo, gently lather, and rinse. For over 125 years, Johnson's formulas have been specially designed for baby's unique and delicate skin and hair, and this baby shampoo, is designed to meet or exceed the top internationally recognized regulatory standards. This mild shampoo is formulated for baby but is also great for the whole family from toddlers, kids and adults.