Lotions by Johnson's Baby. With a gentle formula specifically designed for your newborn's skin, this nourishing baby body & face lotion has an ultra-light, breathable formula that absorbs quickly and moisturizes up to 24 hours. From Johnson's the number-one choice of hospitals, and clinically proven to be gentle, mild, and pH-balanced to newborns skin, this hypoallergenic baby lotion is free of parabens, phthalates, and dyes. The moisturizing newborn lotion is blended with real cotton and is soft on a newborn's skin. Our safety assurance process is designed to meet or exceed governmental regulatory cosmetic standards around the world, so you can feel good about using CottonTouch Newborn Baby Face & Body Lotion on your little one. After a warm bath or shower with Johnson's CottonTouch 2-in-1 Newborn Wash & Shampoo, massage the daily lotion over face and body to leave skin touchably soft.