Joico Hydra Splash Hydrating Shampoo is a shampoo that effectively cleanses the hair completely without having a heavy or drying effect. It is specially developed to give the hair 24 hours of moisture, and the fine and brittle hair is left with a light feeling. The formula is enriched with coconut milk, which is naturally moisturizing, and rich in vitamins A, C and E. This shampoo is developed specifically for fine and normally dry hair, and can be used daily. Joico Hydra Splash Hydrating Shampoo is created with SmartRelease technology. This innovative technology has been developed as a unique and triple liposome that contains keratin and arginine, which provides healthy hair from the inside, while the content of rosehip oil works from the outside. It can neither be seen nor felt in the hair, but contributes to 52% fewer breaks. This liposome is deposited in the hair during the exposure time, and is released continuously in the hair afterwards, which makes it both stronger and more resistant.